International Marketing, Management and Organization LM-77 at University of Udine

If you want to study in Italy in English and build a career in business leadership, marketing, or global strategy, the International Marketing, Management and Organization LM-77 programme at University of Udine (Università degli Studi di Udine) is an excellent choice. This is one of the strongest English-taught programs in Italy and part of the country’s well-established public Italian universities system. The course is designed to help you master modern business challenges and prepare for a future in global markets.

The programme also aligns with the model of tuition-free universities Italy and offers access to scholarships for international students in Italy, including the DSU grant for eligible candidates.

Why choose this programme?

The LM-77 master’s degree in International Marketing, Management and Organization focuses on how organisations operate in international contexts. It prepares you to lead teams, manage resources, develop strategic plans, and market products across borders.

Over two academic years, you will earn 120 ECTS (European Credit Transfer and Accumulation System) credits. The programme is full-time and taught entirely in English, allowing international students to participate fully and confidently.

Key topics include:

• International business strategy
• Cross-cultural management
• Brand development and global marketing
• Supply chain and operations
• Digital transformation and innovation
• Corporate governance and business ethics

This degree combines theory with applied learning. Through group projects, simulations, and case studies, you will gain insights into how real businesses make decisions. You’ll also build soft skills in leadership, problem solving, and negotiation—skills that are vital for today’s business world.

What makes this course unique?

The programme is structured to meet the demands of international companies and institutions. Professors bring real industry experience to the classroom, and students work on real-world projects. These may include:

• Creating a market entry strategy for a foreign company
• Designing a digital marketing campaign
• Solving supply chain problems for multinational firms
• Analysing global consumer trends and business data

There is also a strong emphasis on ethical leadership and sustainability. You’ll study how companies adapt to global challenges like climate change, economic instability, and social inequality. This broad perspective prepares you to make a real impact—whether in the private sector, public institutions, or NGOs.

The programme welcomes students from different academic backgrounds. Whether you studied economics, management, engineering, or social sciences, you can find your path in this course. The diversity of the student group helps foster collaboration and international understanding.

English-taught programs in Italy with strong career outcomes

University of Udine (Università degli Studi di Udine) is one of the top public Italian universities and known for its commitment to international education. Its English-taught programs in Italy prepare students for successful global careers.

Graduates of the LM-77 programme are ready to enter a wide range of roles, such as:

• International marketing manager
• Business development specialist
• Supply chain coordinator
• Management consultant
• Project manager in global teams
• Market analyst in multinational firms

You can work in sectors like technology, manufacturing, logistics, finance, luxury brands, and sustainability. Some graduates join fast-growing startups, while others go on to large international companies or further academic research.

If you wish to continue studying, this programme also prepares you for PhD-level research in management, marketing, or organisational studies. Your final thesis will involve independent research and critical thinking, guided by academic supervisors who support your development.

Public Italian universities and financial support options

Being a public university, University of Udine is part of Italy’s tuition-free universities Italy system. This means fees are low, especially for EU students. Even for non-EU students, tuition is affordable compared to other European or North American universities.

In addition, you can apply for financial support, such as:

• DSU grant – a regional scholarship that helps cover housing, meals, transportation, and academic materials
• Merit-based scholarships for international students in Italy – awarded based on your academic performance
• Erasmus+ opportunities – for study or internships in other European countries
• Internship grants and university partnerships – offering work experience and funding

The DSU grant is especially helpful for international students. To apply, you need to show income documentation and academic results. If you qualify, you may receive support that covers most of your living expenses during the two years of study.

These options make it easier to focus on your education and make the most of your time in Italy.

Practical experience and career development

The course strongly encourages internships and project-based learning. You can take part in internships at:

• International companies with offices in Italy
• Consulting firms and business incubators
• Marketing and communications agencies
• Research institutes focused on innovation and entrepreneurship

Some internships are integrated with your thesis project, allowing you to apply academic theory in a real-world business setting. The career services office at the university helps match students with companies and prepares them for job applications and interviews.

You also have access to workshops and events that build your professional network. These include:

• Business simulation games and marketing competitions
• Guest lectures from executives and entrepreneurs
• Company visits and industry roundtables
• Networking sessions with alumni

This rich learning environment ensures that by the time you graduate, you will not only have a degree, but also the experience, skills, and contacts to start your career.

Application process and entry requirements

To apply for the International Marketing, Management and Organization LM-77 programme, you need to meet the following requirements:

• A bachelor’s degree in a relevant field (such as business, management, economics, political science, or similar)
• English language proficiency (IELTS, TOEFL, or equivalent certificate)
• Motivation letter
• Academic transcripts and final diploma
• A CV outlining your education, any work experience, and language skills

Some applicants may be invited to a video interview as part of the selection process. This helps the admissions team understand your goals, interests, and fit for the programme.

It’s best to start your application early, as spaces can be limited. Once accepted, the university will guide you through enrolment, pre-arrival preparations, and the visa application process.

Ready for this programme?
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