Master in International Marketing, Management and Organization at University of Udine
Two-year English-taught LM-77 master's at the University of Udine in international marketing, management, HR, quality and sustainability. Entry needs a business, economics or management bachelor's with at least 60% and English at B2.
Master
2 years
Udine
English
University of Udine
International Marketing, Management and Organization is a two-year, 120 ECTS master's degree (class LM-77) taught in English at the University of Udine. Entry needs a bachelor's with a major in economics, business or management, a final grade of at least 60% of the maximum, and English at B2. Access is unrestricted, with an online interview. Fees follow family income, so it can be tuition-free for eligible students.
Entry requirements
Detailed entry requirements
International Marketing, Management and Organization asks applicants with a foreign degree for a bachelor's with a major in economics, business or management, a final grade of at least 60% of the maximum and English at B2. Access is unrestricted: an admissions committee reviews your file and assesses your English in an online interview. Reviewed 8 October 2026. [1]
Degree and grade requirements
Your foreign degree must be an official first-cycle degree from an accredited institution that gives access to second-cycle study in its own system. [1]
- Subject: a bachelor's degree with a major in economics, business or management. [1]
- Grade: a final bachelor's grade of at least 60% of the maximum possible. [1]
- Committee review: the Admissions Committee checks these requirements together with your other relevant experience and skills, and assesses special cases individually. [1]
Applicants with an Italian degree need at least 48 credits in economic, business, quantitative and legal subjects, with at least 24 in business subjects, plus knowledge of micro and macroeconomics, general and financial mathematics, statistics, and private and commercial law. [2]
What this means for your transcript
The rule for foreign degrees looks at your major and your final grade. As a guide, based on the rule above:
- Usually a fit: a B.Com, BBA or BMS, or a BA or B.Sc. in Economics, with a final grade of at least 60% of the maximum. On a 10-point CGPA scale, 60% of the maximum is 6.0.
- Check carefully: a BA or B.Sc. where economics is one subject among several, or a degree in statistics or mathematics with economics papers, since the committee decides whether your major counts.
- Often short: a B.Tech, B.E., BCA or a B.Sc. in a science subject, which is not a business major and would be one of the special cases the committee assesses individually.
English
English at CEFR level B2 or equivalent, from a certificate obtained within the last five years that clearly states the level. Accepted certificates are Cambridge English, Trinity College London, IELTS, TOEFL, PTE Academic, Pearson General English, Oxford Test of English, LanguageCert International ESOL, Gatehouse Awards Classic and British Council Aptis ESOL General or Advanced. The notice does not set minimum scores. [1]
You can apply while awaiting your test or certificate, but the certificate is needed to complete enrolment. Applicants who completed a school programme taught in English, such as an IB diploma, and native English speakers are exempt. Without a B2 certificate, the committee may assess your English through an online interview. [1]
Selection and interview
There is no entrance test, and access is unrestricted. Once you submit a complete pre-evaluation with the fee paid, the Academic Committee assesses it and replies by email within 30 working days. The committee checks your profile and your ability to use English through an online interview. [1][3]
Applicants with an Italian degree have their preparation checked by a committee, and are exempt from this check with a final mark of at least 90/110. [2]
2026/27 deadlines
For 2026/27, non-EU applicants submitted the online pre-evaluation between 1 February and 31 May 2026, and Universitaly pre-enrolment for the study visa closed on 30 June 2026. Enrolment ran from 9 July to 5 October 2026, with an extension to 15 January 2027 for serious and justified reasons. The next call sets the 2027/28 dates. [1][2]
Documents and non-EU steps
The pre-evaluation is submitted on the university's online platform, and only complete applications are assessed. You upload: [1]
- Your bachelor's degree certificate, final or provisional.
- Your transcript of records or Diploma Supplement.
- Course descriptions or the syllabus of your degree.
- A valid passport and an updated CV.
- A CIMEA statement or declaration of value for your degree, and your English certificate. Both can follow the pre-evaluation but are needed for final enrolment.
After preliminary acceptance, you receive a letter of eligibility for enrolment and pre-enrol on Universitaly. The university validates the pre-enrolment and forwards it to the Italian mission in your country of residence. Each course has an annual quota of places for non-EU residents, and you can enrol only in the course chosen on Universitaly, with no change of course or transfer in the first year. [1]
Sources and verification
Checked by the ApplyAZ admissions team against the university's official documents listed below. Entry rules can change with each new call, and we re-check them before every application.
- University of Udine. Additional Notice to the Study Prospectus regarding admission requirements for applicants residing in non-EU countries with qualifications obtained abroad, academic year 2026/27. Reviewed 8 October 2026.
- University of Udine, International Marketing, Management and Organization. Admission requirements and enrolment deadlines, academic year 2026/27. Reviewed 8 October 2026.
- University of Udine, International Marketing, Management and Organization programme page (access, class, duration and admission criteria for foreign qualifications). Reviewed 8 October 2026.
About the programme
International Marketing, Management and Organization (IMMO) is a two-year master's degree of 120 ECTS in class LM-77 (management), taught entirely in English at the University of Udine. Access is unrestricted and classes are held in Udine. It is one of the one bachelor's and five master's degrees that Uniud teaches entirely in English, and non-EU applicants have a dedicated pre-evaluation link for it.
The course prepares professionals for intermediate and senior roles in international and innovative companies. It covers the business functions where people and markets meet, from marketing and sales to human resources, quality and sustainability. It suits graduates in economics, business or management who want an international management career.
What you will study
The plan combines management theory with applied learning, so that each subject is tested on real company cases and projects. The main areas covered across the two years are:
- International marketing and sales
- Management of international and innovative firms
- Organisation and human resource management
- Research and development and innovation management
- Quality management
- Sustainability in business
Individual course units and electives are listed each year in the Uniud syllabus.
How the programme is taught
Teaching is participatory. Alongside lectures, the course uses case studies, the development of case histories, project work, company visits, learning laboratories and internships, so that you apply what you learn to real business problems.
Students can also apply for a double degree with Carinthia University of Applied Sciences (CUAS) through a separate selection, earning the agreed credits at the partner university during an Erasmus mobility. [2]
Career paths
Graduates work in marketing, sales, human resource management, research and development, quality assurance and sustainability. With experience they can move into top management, work in management consulting or start their own business.
Fees and scholarships
Tuition at the University of Udine is based on family income, assessed through the ISEE, so the amount varies from student to student. ARDiS, the Friuli Venezia Giulia regional agency for the right to study, awards scholarships to eligible students who meet its income and merit rules.
How to apply from outside the EU
Non-EU applicants with a foreign degree apply through the IMMO online pre-evaluation. We upload your degree, transcript and syllabus, CV, passport, English B2 certificate and a CIMEA statement or declaration of value. The committee replies by email within 30 working days, and approved applicants receive a letter of eligibility and pre-enrol on Universitaly for the study visa. [1]
For 2026/27, the pre-evaluation ran from 1 February to 31 May 2026, and Universitaly pre-enrolment closed on 30 June 2026. The 2027/28 dates are not yet published. [1]
How ApplyAZ helps
ApplyAZ is an Italy-based consultancy that works only with public universities. We can include this programme in a shortlist of 20 to 30 English-taught programmes that fit your profile, so your plan never rests on a single application.
For eligible students who start with us, a named person owns each stage, from A to Z:
- We check your transcript against Udine's entry rules for this programme.
- We write your CV and a tailored statement of purpose.
- We prepare and submit your online pre-evaluation and Universitaly pre-enrolment.
- We help you declare your family income for reduced fees and file your ARDiS scholarship application at the right time and in the right format.
- We prepare your visa file.
With operations in all 20 Italian regions, we follow each region's scholarship rules and deadlines as they change. The university decides admission, the region decides the scholarship and the consulate decides the visa, so no one can promise an outcome. You pay in milestones, and every service you pay for is either delivered or its fee is refunded (terms apply).
Programmes at Italian public universities can be tuition-free for eligible students. Check if you are eligible and book a one-to-one consultation session with one of our Italy experts, or see how ApplyAZ works.
Questions and answers
What bachelor's degree do I need for International Marketing, Management and Organization at Udine?
A bachelor's with a major in economics, business or management, with a final grade of at least 60% of the maximum. The Admissions Committee checks this together with your experience and skills, and assesses special cases individually. [1]
Is there an entrance test?
No written test, and access is unrestricted. For foreign degrees, the committee reviews your pre-evaluation file and assesses your English in an online interview. Applicants with an Italian degree are exempt from the assessment with a final mark of 90/110 or more. [1][2]
What English level is required? Do I need IELTS?
English at CEFR B2, from a certificate obtained in the last five years. IELTS is one option; TOEFL, Cambridge, Trinity, PTE Academic, Oxford Test of English, LanguageCert and Aptis are also accepted. You can apply while awaiting your certificate, but it is needed to complete enrolment, so we plan the test date with you. [1]
When is the deadline for non-EU students?
For 2026/27, the online pre-evaluation ran from 1 February to 31 May 2026, and Universitaly pre-enrolment closed on 30 June 2026. The 2027/28 notice is not yet published, so the next call sets the new dates. [1]
Can I apply before I have my final degree certificate?
Yes. You can upload a provisional degree certificate, and the CIMEA statement or declaration of value and the English certificate can follow the pre-evaluation. All of them are needed for final enrolment. [1]
I have a B.Com or BBA. Am I eligible?
A B.Com or BBA is a business major, so it matches the degree rule on paper, provided your final grade is at least 60% of the maximum. You also need English at B2, and the committee still reviews your file and interviews you online. [1]
I have a B.Tech or BCA. Can I still apply?
Possibly, but only as a special case. A B.Tech or BCA is not a business major, so the committee would assess it individually. We check your transcript and syllabus for management or economics courses before deciding whether to apply. [1]
How is the course taught?
Entirely in English, through lectures, case studies, case histories, project work, company visits, learning laboratories and internships. Students can also apply for a double degree with Carinthia University of Applied Sciences through a separate selection. [2][3]
Can someone handle my whole application to International Marketing, Management and Organization at Udine?
Yes. ApplyAZ, an Italy-based consultancy that works only with public universities, checks your transcript against Udine's rules for this programme, handles the application and Universitaly pre-enrolment, helps you file the ARDiS scholarship application at the right time and in the right format, and prepares your visa file, for eligible students. Start by checking your eligibility.
I'm applying from India. What is the route into International Marketing, Management and Organization?
A three-year Indian bachelor's with a major in commerce, business, management or economics, such as a B.Com, BBA or BA in Economics, is the kind of degree the rule asks for, if your final grade is at least 60% of the maximum. You also need English at B2. The steps are the online pre-evaluation with an interview, the letter of eligibility and Universitaly pre-enrolment. [1] Indian students apply for the type D study visa at the Italian embassy or consulate that covers their state, such as New Delhi, Mumbai or Bengaluru.
Is the route different from Pakistan, Bangladesh or Sri Lanka?
No. The academic rules for International Marketing, Management and Organization are the same whatever your nationality. Applicants from Pakistan, Bangladesh and Sri Lanka follow the same steps as India: online pre-evaluation with an online interview, letter of eligibility and Universitaly pre-enrolment, then a type D study visa from the Italian mission for their country of residence. Read our guide for students in Dhaka.
I live in the UAE, Saudi Arabia, Qatar, Kuwait, Oman or Bahrain. Where do I apply for the visa?
At the Italian embassy or consulate responsible for the country where you legally live, after Universitaly pre-enrolment. The academic rules for International Marketing, Management and Organization are the same whatever your nationality, and Gulf residents follow the same steps: online pre-evaluation with an online interview, letter of eligibility and Universitaly pre-enrolment. Read our guides for Dubai, Riyadh and Doha.
I studied or live in London, New York, Toronto, Vancouver, Singapore or Kuala Lumpur. What is the route?
The academic rules for International Marketing, Management and Organization are the same whatever your nationality, and your degree is assessed like any other foreign qualification. Non-EU applicants who live abroad follow the same route: online pre-evaluation with an online interview, letter of eligibility and Universitaly pre-enrolment, then a type D study visa from the Italian mission for where they live. Read our guides for students in London, New York, Toronto, Vancouver, Singapore and Kuala Lumpur.
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