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Master in Service Management
#4b4b4b
Master
duration
2 years
location
Bologna
English
University of Bologna
gross-tution-fee
€0 Tuition with ApplyAZ
Average Gross Tuition
program-duration
2 years
Program Duration
fees
€50 App Fee
Average Application Fee

Why Study in Italy in English at the University of Bologna (Alma Mater Studiorum – Università di Bologna)

Choosing where to study in Italy in English can feel like searching for a needle in a haystack, yet thousands of international students manage it every year. They look for reliable public Italian universities, genuine tuition-free universities Italy, and a clear path into well-paid work. The University of Bologna ticks all three boxes. Founded in 1088, it is both a pioneer and a powerhouse. Its long porticoed streets hold centuries of academic tradition, while its modern laboratories push the boundaries of artificial intelligence and bio-engineering. For anyone comparing English-taught programs in Italy, Bologna’s offer remains hard to beat.

A University with Nine Centuries of Influence

The University of Bologna is often called the “mother of universities” because its teaching methods inspired higher education across Europe. Famous alumni such as Copernicus and Dante shaped science and literature. Today the institution remains vibrant, enrolling more than 90,000 students on five urban campuses: Bologna, Cesena, Forlì, Ravenna, and Rimini. Each campus specialises in different fields, yet all share a student-centred approach taught by over 2,700 professors and researchers.

Global Rankings and Reputation

Although the Alma Mater Studiorum is ancient, its outlook is distinctly modern. In recent global rankings it places comfortably within the top 150 universities worldwide and inside Italy’s top three for graduate employability, employer reputation, and academic strength. Individual departments hold leading positions too. Engineering and Architecture collaborate closely with the Motor Valley’s famous car and motorcycle brands to perfect lighter materials and autonomous control systems. The Faculty of Agricultural and Food Sciences researches sustainable packaging and nutrigenomics (how food interacts with the human genome). Meanwhile, the School of Economics and Management operates a business incubator that supports over 100 start-ups a year.

Research Power and Partnerships

The university runs more than 90 specialist research centres. Many are linked to Horizon Europe projects, so students work alongside international scientists on real-world challenges—from quantum computing models to green hydrogen engines. Double-degree agreements connect Bologna to universities in the United States, China, Brazil, and all over Europe. Under these schemes, motivated students earn two diplomas in the time it usually takes to complete one.

English-Taught Programs in Italy: Your Options at UNIBO

Finding a broad selection of English-taught programs in Italy can be difficult, yet Bologna offers over 60 full degrees entirely in English, plus hundreds of individual modules. Choices cover bachelor’s, master’s, and single-cycle (integrated five- or six-year) courses. Some examples:

  • Artificial Intelligence (MSc) – combines deep learning, computer vision, and ethics.
  • Business and Economics (BSc) – trains the next wave of international analysts and entrepreneurs.
  • Civil Engineering for Risk Mitigation (MSc) – focuses on seismic and climate resilience.
  • Genomics and Molecular Biology (MSc) – uses cutting-edge sequencing technologies, ideal for careers in precision medicine.
  • Tourism Economics and Management (MSc) – perfect for students interested in sustainable tourism across Europe.

Flexible Pathways to Entry

UNIBO recognises secondary-school diplomas from over 70 countries. Applicants who need extra credits can enrol in a Foundation Year delivered in English. This year counts towards the Italian total of twelve school years; it also includes basic Italian language and cultural history, making the academic jump smoother. Erasmus+ and bilateral agreements allow students to spend one or two semesters at Bologna, earning credits that transfer back home.

Personal Support Services

The International Desk acts as a one-stop shop for enrolment, housing, and visa guidance. Peer tutors help new arrivals navigate course registration and group projects. Free Italian courses are available at every level, from A1 to C2, so you can blend into local life while keeping your main lectures in English. The guidance office provides career coaching, CV workshops, and company visits for every faculty.

Affordable Excellence: Fees, DSU Grant, and Other Scholarships

Many students assume the world’s oldest university must be expensive, yet Bologna remains part of Italy’s public system. That means its fee structure follows national rules linking tuition to family income. If your household income is below €24,500 per year, you pay no tuition at all, placing UNIBO among the genuine tuition-free universities Italy promotes for social mobility. Above that threshold, fees rise gradually but are capped at roughly €3,200 per year.

Scholarships for International Students in Italy

  • DSU grant (Diritto allo Studio Universitario) – Provides a generous package of tuition exemption, a canteen meal each day, and up to €6,000 towards rent and living costs. Eligibility is income-based and open to non-EU nationals.
  • Unibo Action 1 and 2 – Merit awards worth €11,000 per year for high achievers with top grades and strong language scores.
  • ApplyAZ success awards – Special scholarships offered through our platform; they recognise applicants who demonstrate both academic promise and community engagement.

Applicants only submit standard documents—passport, transcript, language certificate—then the scholarship office assesses everything at once. This single-window policy keeps red tape to a minimum.

Budget Breakdown

Even without a grant, life in Bologna remains manageable. A shared room in the city centre can run from €350 to €450 per month, utilities included. Supermarkets offer discounted fresh produce every evening. A monthly bus pass costs €27 and covers unlimited travel on day and night buses plus suburban trains. Museums and cinemas charge student rates, sometimes as low as €3 per ticket. Most cultural events organise free guided tours in English.

Living in Bologna: Culture, Climate, and Daily Budget

A Walkable, Student-Friendly City

Bologna has 62 kilometres of covered porticoes, recently named a UNESCO World Heritage Site. These elegant arcades protect you from summer sun and autumn rain alike, so you can walk to class in comfort. Although the city counts just under 400,000 residents, it feels busier because 15 percent are students. That creates a friendly atmosphere where cafés post Wi-Fi passwords on chalkboards and libraries stay open past midnight.

Climate and Seasons

Spring arrives early, with cherry trees blooming in March and temperatures around 15 °C. Summers reach 33 °C but dry heat makes evenings pleasant; free outdoor film screenings pop up in every piazza. Autumn is wet but mild, perfect for truffle hunting in nearby hills. Winter rarely slides below 0 °C. Snow is unusual, and when it comes, locals celebrate with spontaneous snowball fights under the Two Towers.

Food Scene

Emilia-Romagna is called Italy’s “Food Valley”, and Bologna sits at its heart. Students learn to recognise three local truths: tagliatelle is never spaghetti, ragù never goes with meatballs, and balsamic vinegar must be aged. Weekly markets sell Parmigiano Reggiano by weight, while small bakeries hand-roll tortellini. Street food stalls serve crescentine—fried bread pockets filled with local cold cuts—for under €4.

Entertainment and Sports

Music lovers enjoy a rich calendar: classical concerts at Teatro Comunale, indie rock at indoor arenas, and techno in converted warehouses. The city supports an active cycling culture, and the university’s sports centre offers discounted gym memberships and league matches in football, volleyball, and basketball. Fans of Serie A can reach Bologna FC’s Renato Dall’Ara stadium by bike in ten minutes.

Transport Connections

Guglielmo Marconi Airport connects Bologna to 100 European and intercontinental destinations. High-speed trains reach Florence in 35 minutes, Venice in 90, and Rome in just over two hours. A light-rail metro line is under construction, but existing buses and bike lanes already cover every corner of the metropolitan area, making car ownership unnecessary.

Work, Internships, and Innovation in the Motor Valley

The Motor Valley Advantage

Bologna anchors a 100-kilometre corridor of automotive excellence known as the Motor Valley. Ducati, Lamborghini, Maserati, and Ferrari manufacture prototypes, racing engines, and electric supercars within a short bus ride of campus. Engineering students undertake project-based internships that often lead to full-time positions. As an intern you might test battery-cooling systems or code machine-learning algorithms that monitor engine vibration.

Packaging, Food, and Agritech

The region also leads the world in automated packaging machines, an industry exporting €8 billion of equipment every year. Companies like IMA Group and Marchesini recruit mechanical, electronic, and management engineers for research divisions that pioneer eco-friendly materials and energy-saving production lines. Agricultural science students join teams at the companies’ pilot farms, studying precision irrigation techniques that conserve water in pear orchards and tomato fields.

Life Sciences and Supercomputing

Bologna’s biomedical cluster includes the Istituto Ortopedico Rizzoli, famous for cutting-edge orthopaedic implants, and pharmaceutical multinational Alfasigma. Clinical placements allow biology and pharmacy students to assist surgeons or design clinical trials. Across town stands the Technopole, home to Europe’s most powerful supercomputer, Leonardo. Data-science students help climate researchers run high-resolution climate models, while physics students use its petaflop power for quantum materials simulations.

Support for Student Entrepreneurs

If you prefer launching your own venture, the university incubator provides free coaching, co-working space, and seed-funding competitions. Recent start-ups include a virtual-reality platform for architectural heritage and an app that reduces restaurant food waste. ApplyAZ clients often join these pitches, turning academic projects into fully-funded businesses.

Part-Time Work and Post-Study Visas

International students are allowed to work up to 20 hours per week during the semester and full-time in holidays. Common jobs include barista, English tutor, research assistant, and tour-guide intern. After graduation you can apply for a 12-month “job-search visa”, extendable into a standard work permit once you sign a contract. Many graduates use this bridge year to enter management-training schemes at Emilia-Romagna’s exporter-run firms, which favour multilingual profiles.

Your Path with ApplyAZ

ApplyAZ specialises in guiding international applicants through Italy’s public system. We help you identify the best match among public Italian universities, explain entry requirements, and calculate whether you qualify for the DSU grant or other funding. Our platform converts your grades into the Italian scale, checks language certificates, and lets you upload documents once for use across multiple applications. Our counsellors stay with you until your visa is stamped.

Step-by-Step Support

  1. Initial assessment – Our online tool weighs your academic record against Bologna’s cut-offs.
  2. Programme selection – We shortlist degrees that fit your ambitions and job market trends.
  3. Scholarship strategy – We tell you exactly how to land internal awards or national grants.
  4. Document prep – We translate, legalise, and notarise your papers with no hidden fees.
  5. Visa and relocation – We book appointments, advise on accommodation, and connect you with local student mentors.

Our success rate exceeds 95 percent, thanks to a combination of in-house expertise and close ties with university staff.

Conclusion: Tradition Meets Innovation

To study in Italy in English is to balance the charm of cobblestone streets with laboratories filled with 3-D printers and robotic arms. The University of Bologna offers that balance better than almost anywhere else. You join the world’s oldest academic community, yet you enter lecture halls equipped with holographic microscopes. You stroll under medieval towers, then ride an e-bike to your internship at a carbon-neutral supercar factory.

If you want an education that costs less than many Western European alternatives, delivers global academic prestige, and places you in the middle of an economic powerhouse, Bologna is it. And with ApplyAZ managing the paperwork, the journey becomes straightforward.

In two minutes we’ll confirm whether you meet the basic entry rules for tuition-free, English-taught degrees in Italy. We’ll then quickly see if we still have space for you this month. If so, you’ll get a personalised offer. Accept it, and our experts hand-craft a shortlist of majors that fit your grades, goals, and career plans. Upload your documents once; we submit every university and scholarship application, line up multiple admission letters, and guide you through the visa process—backed by our admission-and-scholarship guarantee.

Service Management LM-77 – Study in Italy in English at the University of Bologna (Alma Mater Studiorum – Università di Bologna)

The global economy runs on services, from healthcare to fintech, from logistics to tourism. Companies now compete on experience as much as on price. That shift requires managers who can design, deliver, and improve complex service systems. The two-year master’s in Service Management (LM-77) answers that call. It belongs to the growing family of English-taught programs in Italy and equips you to shape customer journeys everywhere. When you study in Italy in English, you tap into the heritage of one of the oldest public Italian universities while enjoying low fees similar to those at some tuition-free universities Italy promotes. Scholarships for international students in Italy, including the DSU grant, make the opportunity even more attainable.

1. English-taught Programs in Italy: How Service Management Stands Out

Service Management LM-77 blends management theory with data skills and human-centred design. You look beyond products to the full value cycle—from first click to last review. The course:

  • Explores service design using journey mapping, personas, and prototyping.
  • Teaches operations analytics so you weigh cost, speed, and quality with real data.
  • Builds digital leadership, covering platforms, cloud strategy, and AI chatbots.
  • Emphasises sustainability, showing how green practices raise customer loyalty.
  • Offers flexible electives in health, hospitality, finance, and public administration.

Teaching happens entirely in English, so you gain vocabulary that works in boardrooms from Milan to Mumbai. Yet living in Emilia-Romagna provides daily immersion in Italian culture—ideal for future roles that demand cross-cultural skill.

2. Course Structure and Learning Journey

Year One

  • Foundations of service marketing and consumer behaviour
  • Managerial economics and corporate finance
  • Operations management with a service focus
  • Statistics and business analytics
  • Digital business models and platform strategy

Year Two

  • Service design studio with industry mentors
  • Data-driven operations and process mining
  • Sustainable service innovation
  • Elective cluster (pick two):
    • Healthcare management
    • Financial services and fintech
    • Tourism and cultural services
    • Public-sector transformation
  • Internship (minimum 500 hours)
  • Research thesis based on a consulting project or academic study

Assessments mix exams, group presentations, and hands-on sprints in which you solve live problems for partner firms. Past projects have covered airport queue redesign, telemedicine adoption, and AI-powered personalised banking.

3. Why Bologna Is the Perfect Learning Lab

Business Ecosystem

Emilia-Romagna hosts automotive giants, fashion houses, gourmet food brands, and an expanding tech cluster. Each relies on service excellence—think extended warranties for supercars, omnichannel retail for luxury bags, or farm-to-table logistics for regional cheese. These ecosystems create internship and research options right on your doorstep.

Student Life

Bologna offers medieval streets, modern maker spaces, and a vibrant café scene. Living costs average €800 per month, yet the DSU grant can cut that to half. The city’s compact size means you walk or bike everywhere. Frequent trains whisk you to Florence in 35 minutes and Milan in 65, broadening your professional network.

Culture and Climate

Four true seasons bring cherry blossoms in March, open-air films in July, truffle fairs in October, and festive lights in December. Museums, jazz clubs, and startup meet-ups keep evenings busy. For service students, every outing doubles as field research in customer experience.

4. Admission: Steps, Deadlines, and Tips

Entry Requirements

  • Undergraduate degree (180 ECTS) in economics, management, engineering, or a related field.
  • Core prerequisites: statistics, microeconomics, and basic accounting.
  • English language at B2 level—IELTS 6.5, TOEFL iBT 90, or equivalent.

Application Process

  1. Online submission of transcript, CV, passport, and motivation letter.
  2. Eligibility check by faculty to verify credits and grades.
  3. Virtual interview focusing on service challenges you admire or wish to solve.
  4. Conditional acceptance letter used for visa and scholarship steps.

Deadlines open in spring, with multiple rounds until early September. Earlier applications enjoy faster housing placement and priority for scholarships for international students in Italy.

5. Fees, Funding, and Financial Planning

Public Italian universities tie tuition to family income. Provide the ISEE declaration (Indicatore della Situazione Economica Equivalente) for fairness.

  • Income under €24,500: pay no tuition.
  • Middle brackets: gradual increase capped at about €3,200 per year.
  • Payment calendar: three instalments across the academic year.

DSU Grant

The DSU grant offers:

  • Complete tuition waiver.
  • One hot meal daily in university canteens.
  • Up to €6,000 per year for rent, books, and local transport.

Both EU and non-EU citizens can win the grant if they meet income and merit rules.

Other Support

  • Unibo Action 2 scholarship—€11,000 per year for outstanding grades.
  • Faculty awards for best service design prototypes.
  • ApplyAZ advisory sessions on crafting winning applications.

Part-time work (maximum 20 hours per week) is common in cafés, event venues, and research labs. Service students often freelance as digital marketing assistants, applying classroom theory to real campaigns.

6. Learning Methods: Active, Applied, and Collaborative

Service challenges rarely have one right answer. Lecturers therefore favour interactive methods.

  • Case studies—analyse Airbnb’s trust system or Disney’s queue management.
  • Simulation games—balance staffing and wait times in a virtual call centre.
  • Design sprints—prototype service blueprints in cross-disciplinary teams.
  • Industry guest talks—hear how local hospitals use process mining to cut patient wait times.
  • Peer feedback—review classmates’ dashboards and storyboards, refining your critical eye.

Assessment is continuous, so you receive feedback before final exams, allowing steady improvement and less exam-week stress.

7. Digital and Data Skills You Will Master

Modern service management demands fluency in technology. You will:

  • Build dashboards in BI (business intelligence) software.
  • Write simple SQL queries to slice customer data.
  • Explore Python notebooks for predictive maintenance models.
  • Use process-mining tools to visualise bottlenecks.
  • Experiment with low-code apps to automate service tasks.

These skills boost your employability across sectors. Employers increasingly want managers who can translate data insights into customer value.

8. Sustainability and Ethics

Customers reward brands that serve planet and people. The course therefore embeds sustainability.

  • Measure carbon footprints of delivery networks.
  • Design circular-service loops that reuse products.
  • Discuss ethical AI in chatbots and recommendation engines.
  • Study social-impact metrics that balance profit with community well-being.

You will graduate ready to lead businesses that thrive financially and contribute positively to society.

9. Career Outcomes and Professional Network

Job Roles

  • Service operations manager
  • Customer-experience strategist
  • Process-improvement consultant
  • Product-service-system designer
  • Data-driven service analyst
  • Sustainability officer in service sectors

Industries

  • Banking, insurance, and fintech
  • Healthcare and telemedicine
  • Logistics and last-mile delivery
  • Hospitality and tourism
  • Public administration and smart cities
  • Retail and e-commerce platforms

Italy offers a 12-month job-search visa after graduation. Many alumni start careers in Bologna, Milan, or Rome before moving into global roles in Europe, Asia, or the Americas.

Networking

The university hosts career fairs each semester. Partner companies run real-world challenges, often hiring students who impress. Alumni panels reveal how they turned group projects into consulting businesses or internal innovation roles.

Ready for this programme?
If you qualify and we still have a spot this month, we’ll reserve your place with ApplyAZ. Our team will tailor a set of best-fit majors—including this course—and handle every form and deadline for you. One upload, many applications, guaranteed offers, DSU grant support, and visa coaching: that’s the ApplyAZ promise. Start now and secure your spot before this month’s intake fills up.

They Began right where you are

Now they’re studying in Italy with €0 tuition and €8000 a year
Group of happy college students
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