Master in Innovation and Organization of Culture and the Arts at University of Bologna
Two-year English-taught master (GIOCA) at Bologna's Department of Management for cultural project managers, managers of cultural organisations and fundraisers. Limited places, with a CV assessment, an online interview and English at B2.
Master
2 years
Bologna
English
University of Bologna



Innovation and Organization of Culture and the Arts (GIOCA) is a two-year, 120 ECTS master's degree (class LM-76 R) taught in English at the University of Bologna. Entry needs a bachelor's in arts, humanities, communication or political science, or 40 credits in economics, management or related subjects, plus English at B2, a CV assessment and an interview. Fees follow family income, so it can be tuition-free for eligible students.
Entry requirements
Detailed entry requirements
Bologna's GIOCA master asks for a bachelor's in a listed arts, humanities, communication or political science field, or any degree with at least 40 credits in listed economics, management, law, history or social science subjects, plus English at B2 and a selection made of a CV assessment and an online interview. Reviewed 8 October 2026. [1]
Degree requirement
You need a foreign qualification recognised as suitable that gives access to second-level degrees in the country where you earned it, or an Italian bachelor's in one of these classes: [1]
- L-1 Cultural Heritage and L-43 Conservation and Restoration Technologies
- L-3 Visual Arts, Music, Performing Arts and Fashion
- L-5 Philosophy, L-10 Literature and L-11 Modern Languages and Cultures
- L-20 Communication Sciences and L-36 Political Science and International Relations
A degree in any other class also qualifies if it includes at least 40 CFU in listed subject areas: economics, economic policy, public finance, econometrics, business economics, management, organisation and corporate finance, statistics and demography, mathematics and computing, commercial, economic, public and administrative law, geography, medieval, modern and contemporary history, sociology, landscape architecture and history of architecture. [1]
For a foreign degree, a committee checks the content of your studies against these requirements, based on its learning objectives and programmes. [1]
What this means for your transcript
Italian CFU and foreign credits are not the same unit, and the committee looks at what you studied. As a guide, based on the rule above:
- Usually a fit: a BA in Fine Arts, Performing Arts, History, English or another literature, Languages, Philosophy, Political Science or Mass Communication, or a B.Com, BBA or BA in Economics with a solid block of economics, management or statistics.
- Check carefully: a B.Tech, B.E., BCA or B.Sc., which can count maths and computing subjects toward the 40 credits, but where the committee also scores how well your profile fits cultural management.
- Often short: degrees with little economics, management, humanities or social science, such as nursing, pharmacy or life sciences.
English
English at CEFR B2 or higher, held by the application deadline. The call accepts any of the following: [1]
- A TOEFL, IELTS, Cambridge English, Trinity College London or OOPT certificate at B2 or above, issued no more than six years before the deadline.
- A bachelor's or master's degree taught in English, if your transcript, degree certificate or a letter from your university states it.
- A university English exam passed at B2 or above, with the level shown on the transcript or in a signed letter. A transcript that only says English, with no level, is not enough.
- Native-speaker status, by self-declaration, or a B2 exam at a university language centre.
Selection
There is no written test. Selection has two phases and a score out of 100: [1]
- CV and qualifications: up to 40 points, with up to 15 for academic merit and up to 25 for how well your curriculum fits the programme's aims. You need at least 25 out of 40 to reach the interview.
- Interview: up to 60 points, held online in English, on your aptitude and the fit of your profile with the programme.
You need at least 60 out of 100 overall to be ranked. There are two rankings, one for each quota, and a tie goes to the younger candidate. Unfilled places go through up to three reallocation rounds in ranking order for candidates who declare interest. [1]
Places
For 2026/27 there were 50 places: 25 for Italian, EU and equivalent non-EU applicants, and 25 reserved for non-EU citizens living abroad. Unused places in the non-EU quota pass to EU and equivalent applicants. [1]
2026/27 deadlines
- Applications: 17 February to 28 April 2026 at 13:00.
- Interview list: by 29 May 2026.
- Interviews: 3 to 5 June 2026, online.
- Rankings: 18 June 2026.
- Enrolment of winners: 23 June to 8 July 2026, then reallocation rounds until 7 August 2026.
You could apply before graduating if you finished your bachelor's by 31 December 2026. The 2027/28 call sets the next dates. [1]
Documents and non-EU steps
On Studenti Online you upload a CV on the programme's compulsory CV form, your passport or ID, your residence permit if you have one, your English proof and a certificate of your exams and grades. Other certificates of training or skills are optional. [1]
Non-EU citizens living abroad must also submit pre-enrolment to the Italian diplomatic mission through Universitaly. After winning a place, they upload their degree documents and entry visa, the translation, authenticity and value of foreign documents are verified where required, and originals are checked in Bologna after the first fee instalment. Career activation had to be completed by 26 February 2027. [1]
Sources and verification
Checked by the ApplyAZ admissions team against the university's official documents listed below. Entry rules can change with each new call, and we re-check them before every application.
- University of Bologna, Student Services Area. Call for admission to the limited-enrolment master's degree programme in Innovation and Organization of Culture and the Arts (GIOCA, class LM-76, code 6795), academic year 2026/27. Reviewed 8 October 2026.
- University of Bologna, Innovation and Organization of Culture and the Arts programme website: overview (degree class, access, department and career profiles). Reviewed 8 October 2026.
About the programme
Innovation and Organization of Culture and the Arts, known as GIOCA, is a two-year laurea magistrale in class LM-76 R, Environmental and cultural economics, run by the Department of Management (DiSA) in Bologna. It is worth 120 ECTS, is delivered entirely in English and has restricted access, so places are limited. Maria Lusiani is the degree programme director.
Its line is "Managing culture, connecting cultures", and its stated purpose is to innovate and transform cultural and creative organisations in international contexts. It suits students who want to run cultural projects and organisations, not only study them.
What you will study
The degree sits between management and culture: it applies management, organisation and innovation to cultural and creative organisations working in international contexts, within a degree class devoted to environmental and cultural economics. The course units, their credits and teaching periods for each intake are published in the course structure diagram on the degree website. We check the 2027/28 version before you apply, since units can change.
Career paths
The university names the roles GIOCA graduates can take on:
- Cultural project manager, as a freelance consultant or employee
- Cultural manager in cultural organisations
- Fundraiser
A laurea magistrale also gives access to PhD programmes. The degree's notice board carries openings such as the internship programme run by the Fondazione CRUI with the Italian Ministry of Foreign Affairs (MAECI), and a mock job interview workshop.
Fees and scholarships
GIOCA's fees follow family income (ISEE), with the lowest band for an ISEE of €27,000 or less, so this programme can be tuition-free for eligible students. Non-OECD citizens (the list includes countries like India) whose family income is only abroad can choose a reduced flat fee. ER.GO scholarship winners are exempt from the income-based contribution.
How to apply from outside the EU
Access is restricted. For 2026/27 there were 50 places: 25 for Italian, EU and equivalent applicants and 25 reserved for non-EU citizens living abroad. Applications ran on Studenti Online from 17 February to 28 April 2026, and shortlisted candidates were interviewed online on 3 to 5 June 2026. The 2027/28 call is not yet published. [1]
We file your Universitaly pre-enrolment, which the call requires of non-EU applicants living abroad. [1] The consulate needs the university's unconditional validation of it and proof of financial means, and validations stop during the August closure. You then enrol, pay the first instalment and apply for a residence permit within eight days of arrival.
How ApplyAZ helps
ApplyAZ is an Italy-based consultancy that works only with public universities. We can include this programme in a shortlist of 20 to 30 English-taught programmes that fit your profile, so your plan never rests on a single application.
For eligible students who start with us, a named person owns each stage, from A to Z:
- We check your transcript against Bologna's entry rules for this programme.
- We write your CV and a tailored statement of purpose.
- We prepare and submit your Studenti Online selection application with the CV form, Universitaly pre-enrolment and interview preparation.
- We help you declare your family income for reduced fees and file your ER.GO Emilia-Romagna scholarship application at the right time and in the right format.
- We prepare your visa file.
With operations in all 20 Italian regions, we follow each region's scholarship rules and deadlines as they change. The university decides admission, the region decides the scholarship and the consulate decides the visa, so no one can promise an outcome. You pay in milestones, and every service you pay for is either delivered or its fee is refunded (terms apply).
Programmes at Italian public universities can be tuition-free for eligible students. Check if you are eligible and book a one-to-one consultation session with one of our Italy experts, or see how ApplyAZ works.
Questions and answers
What bachelor's degree do I need for GIOCA at Bologna?
A bachelor's in cultural heritage, arts, music or performing arts, philosophy, literature, modern languages, communication, political science or conservation, or a foreign equivalent. Any other degree qualifies if it includes at least 40 Italian credits in listed subjects such as economics, management, statistics, law, history or sociology. [1]
Is there an entrance exam?
No written test. A committee scores your CV and qualifications out of 40, with 15 for academic merit and 25 for fit with the programme, and you need 25 to reach an online interview in English worth 60 points. The minimum overall score is 60 out of 100. [1]
What English level is required? Do I need IELTS?
English at B2 by the application deadline. IELTS, TOEFL, Cambridge, Trinity or OOPT certificates count if issued within six years. A degree taught in English also counts if your transcript, degree certificate or a university letter states it, so we check whether your documents can prove it. [1]
How many places are there for non-EU students?
For 2026/27, 25 of the 50 places were reserved for non-EU citizens living abroad, with their own ranking. Unused places in that quota pass to EU and equivalent applicants. [1]
When is the deadline for non-EU students?
For 2026/27, applications ran from 17 February to 28 April 2026 at 13:00. Interviews were held online on 3 to 5 June 2026 and rankings published on 18 June. The 2027/28 call is not yet published. [1]
Can I apply before I graduate?
Yes. For 2026/27 you could take part if you graduated by 31 December 2026. Candidates who missed that date were excluded, even if already ranked or enrolled. [1]
I have a B.Com or a B.Tech. Can I apply?
A B.Com often meets the 40-credit rule through economics, management and statistics subjects. A B.Tech can count maths and computing credits toward the 40, but the committee also scores how well your profile fits cultural management, so we check both before you apply. [1]
What jobs does GIOCA lead to?
The university lists three roles: cultural project manager, working as a freelance consultant or an employee, manager in cultural organisations, and fundraiser. A laurea magistrale also gives access to PhD programmes. [2]
Can someone handle my whole application to GIOCA at Bologna?
Yes. ApplyAZ, an Italy-based consultancy that works only with public universities, checks your transcript against Bologna's rules for this programme, handles the application and Universitaly pre-enrolment, helps you file the ER.GO Emilia-Romagna scholarship application at the right time and in the right format, and prepares your visa file, for eligible students. Start by checking your eligibility.
I'm applying from India. What is the route into GIOCA?
Indian degrees in fine arts, history, literature, languages, philosophy, mass communication or political science can match the listed fields, and a B.Com, BBA or BA in Economics can meet the 40-credit rule. You need English at B2, which a degree taught in English can prove if your documents state it. The steps are Universitaly pre-enrolment, the Studenti Online application, CV assessment and an online interview. [1] Indian students apply for the type D study visa at the Italian embassy or consulate that covers their state, such as New Delhi, Mumbai or Bengaluru.
Is the route different from Pakistan, Bangladesh or Sri Lanka?
No. The academic rules for GIOCA are the same whatever your nationality. Applicants from Pakistan, Bangladesh and Sri Lanka follow the same steps as India: Universitaly pre-enrolment, Studenti Online selection application, CV assessment and online interview, then a type D study visa from the Italian mission for their country of residence. Read our guide for students in Dhaka.
I live in the UAE, Saudi Arabia, Qatar, Kuwait, Oman or Bahrain. Where do I apply for the visa?
At the Italian embassy or consulate responsible for the country where you legally live, after Universitaly pre-enrolment. The academic rules for GIOCA are the same whatever your nationality, and Gulf residents follow the same steps: Universitaly pre-enrolment, Studenti Online selection application, CV assessment and online interview. Read our guides for Dubai, Riyadh and Doha.
I studied or live in London, New York, Toronto, Vancouver, Singapore or Kuala Lumpur. What is the route?
The academic rules for GIOCA are the same whatever your nationality, and your degree is assessed like any other foreign qualification. Non-EU applicants who live abroad follow the same route: Universitaly pre-enrolment, Studenti Online selection application, CV assessment and online interview, then a type D study visa from the Italian mission for where they live. Read our guides for students in London, New York, Toronto, Vancouver, Singapore and Kuala Lumpur.
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