Marketing Coordinator
Job Description
What you’ll do
- Drive CRO across site and app: funnel analysis, landing tests, heatmaps, message experiments.
- Build lifecycle programs in Intercom: segmentation, scoring, email/SMS journeys, and content personalization.
- Develop SEO foundations: keyword clusters, briefs, and technical hygiene with engineering.
- Own weekly reporting: CAC/LTV, attribution, cohort views; translate data into action.
- Coordinate creators/influencers and micro-partnerships to scale efficient acquisition.
- Keep the brand voice crisp, helpful, and consistent across touchpoints.
What you’ll bring
- 3 to 6 years in performance/lifecycle marketing; education or India market experience strongly preferred.
- Hands-on mastery of Google Ads, Meta Ads, GTM, GA4; Intercom familiarity.
- Test-and-learn rigor; bias to ship, measure, refine; strong written communication.
- Bonus: Looker Studio/SQL comfort for faster insights.
About ApplyAZ
ApplyAZ is an independent study-in-Italy consultancy. We work only with Italy’s public universities and take no commissions from universities, so our advice follows the student. Our team guides students from countries like India from the first eligibility check to their first week in Italy: programme shortlists, applications, DSU scholarships, the student visa and arrival.
Working at ApplyAZ
Our team works from offices in Milan and India. Each stage of a student’s journey has a named person on the team, from the first eligibility check to the first week in Italy, so every file has an owner and every family knows who to ask. Our values are a student-first mindset, a team-driven culture, quality without compromise, ownership and initiative, and a habit of building to improve. We work in one dashboard shared with students and families, where every task, upload, deadline and decision is visible live. Read our founder’s story to see why ApplyAZ exists.
Other open roles
If another role suits you better, you can apply for it in the same way.
- Strategic Partnerships Manager (India): build partnerships across India that help more students reach Italy’s public universities. Remote, full-time.
- Student Success Specialist (Italy): guide our students as they land in Italy, help them settle with confidence and build a real community. Hybrid, full-time.
See every open position on our careers page.
How to apply
Apply through the application form on this page. Send your CV and a short note on why this role fits you, the languages you speak and where you are based.
