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Master in Marketing & Digital Communication
#4b4b4b
Master
duration
2 years
location
Rome
English
LUMSA University
gross-tution-fee
€0 Tuition with ApplyAZ
Average Gross Tuition
program-duration
2 years
Program Duration
fees
€100 App Fee
Average Application Fee

Study in Italy in English: LUMSA University (Libera Università degli Studi “Maria SS.Assunta”)

The chance to combine English-taught programs in Italy with the thrill of Rome pulls students from every continent. At LUMSA University (Libera Università degli Studi “Maria SS.Assunta”) you can study in Italy in English while exploring the capital’s monuments between lectures. Although Rome hosts many public Italian universities, LUMSA’s student-centred model adds a personal touch, and its fees compare well with those at several tuition-free universities Italy thanks to national aid schemes. In the next sections you will discover how LUMSA’s history, location, and career links create real value for international applicants.

Why LUMSA Stands Out among Public Italian Universities

Founded in 1939, LUMSA is one of Italy’s oldest non-state universities recognised on the same legal footing as public institutions. Rankings from national quality agencies place it in the top tier for student satisfaction and employment outcomes. The university hosts about 7,000 learners, small enough for professors to know each name yet large enough to run modern laboratories, a digital newsroom, and moot-court halls.

Key departments include:

  • Economics, Management, and Finance – strong ties with the Bank of Italy and the European Central Bank.
  • Law – a tradition of civil-law scholarship blended with international moot competitions.
  • Psychology and Education – laboratories for cognitive studies, special-needs support, and early-years teaching.
  • Political Science and International Relations – courses on European governance, diplomacy, and conflict mediation.
  • Communication, Media, and Marketing – studios equipped for podcasting, film editing, and social-media analytics.

Many classes invite visiting lecturers from UN agencies headquartered in Rome, offering live policy insight. Research groups partner with the Italian Space Agency, the National Institute of Health, and prominent think-tanks. This network guarantees both academic rigour and applied relevance.

English-taught Programs in Italy: What LUMSA Offers

Rome’s international community pushes LUMSA to expand its portfolio of courses fully delivered in English. Current and upcoming options range from International Relations to Data Science for Sustainable Development, allowing foreign students to stay on track with global careers. Teaching follows the European Credit Transfer System (ECTS), smoothing your path toward exchanges or joint degrees elsewhere in the EU.

Highlights of the English track:

  • Small seminars – usually 25 students, fostering debate and peer feedback.
  • Blended learning – recorded lectures, online quizzes, and in-person workshops.
  • Language clinic – free Italian lessons up to B1, plus writing support for academic English.
  • Field projects – visits to FAO, WFP, and world-class museums only a metro ride away.

Because LUMSA follows Italian higher-education law, credits, transcripts, and diplomas carry the same weight as those issued by fully public Italian universities.

Tuition-Free Universities Italy: Fees, Scholarships, and the DSU Grant

Italian tuition depends on the ISEE indicator (a document showing family income). This rule applies to LUMSA as to state institutions, meaning many international learners pay little or nothing after scholarships.

Typical costs:

  • ISEE ≤ €24,000 – you qualify for the “no-tax area”. Tuition drops to €0; only regional fees (€160) remain.
  • ISEE €24,001–€30,000 – pay between €400 and €1,200 per year.
  • ISEE > €30,000 – capped near €3,500, still low compared with much of Western Europe.

Funding tools:

  • DSU grant – the national aid package that covers rent, canteen meals, and up to €5,200 cash per year for low-income students.
  • Scholarships for international students in Italy – LUMSA offers merit awards that cut fees by 50–100 %.
  • LazioDisco vouchers – regional subsidies for public-transport passes and culture events.

Early-bird payments and high-mark rebates reduce costs further. Together these levers let LUMSA mirror the affordability boasted by the best tuition-free universities Italy.

Living in Rome: Culture, Cost, and Campus Life

Climate and Lifestyle

Rome enjoys mild winters (average 13 °C) and warm, dry summers (around 30 °C). Sunshine averages eight hours a day, encouraging study sessions in leafy courtyards and weekend trips to coastal towns like Ostia and Sperlonga.

Accommodation

Shared flats near the Vatican or Trastevere cost €400–€550 a month. University partners manage residence halls starting at €350, including utilities and cleaning. Many DSU grant winners secure rent-free rooms.

Public Transport

A student metro and bus pass is €22 monthly. Trains reach Florence in 90 minutes and Naples in 70, ideal for quick cultural breaks. Biking has grown thanks to new cycle lanes along the Tiber River.

Campus Culture

Clubs span debate, photography, and volunteer teaching. The sports centre offers football, basketball, and fencing at discounted fees. Cafeterias serve hot meals from €3, featuring pasta, salads, and vegan options.

Safety and Inclusion

Campus security operates 24/7. International offices run integration workshops covering health, legal rights, and cultural etiquette. A chaplaincy and multi-faith rooms welcome students of every belief.

Careers and Internships in the Eternal City

Rome hosts the United Nations food agencies (FAO, WFP, IFAD), over 350 NGOs, and countless embassies—a goldmine for political science and international-co-operation students. Tech start-ups cluster in the Talent Garden and Luiss Enlabs hubs, focusing on fintech, agri-tech, and green energy—perfect for economics and data-science majors.

Major employers:

  • Leonardo – Italy’s top aerospace and defence group, keen on cybersecurity interns.
  • ENEL – a global energy giant offering smart-grid and sustainability projects.
  • Fendi, Valentino, and Bulgari – luxury brands seeking marketing and communication talent.
  • Lazio Region Health Service – internships for psychology and education specialists.

LUMSA’s career office sends weekly vacancy lists, organises on-campus job fairs, and coaches CV writing. Alumni mentors introduce students to hidden opportunities in EU agencies and the Italian parliament. Because many internships can lead to six-month contracts, graduates often secure a work visa extension under Italy’s “stay-permit for job search” policy.

Industries Aligned with Your Studies

  • Creative and Cultural Heritage – Rome’s museums and festivals need event planners, curators, and digital storytellers.
  • Food Security and Agritech – Proximity to UN agencies fosters research on sustainable agriculture.
  • Finance and Insurance – Headquarters of Banca d’Italia and Generali offer roles in risk analysis and compliance.
  • Legal Services and Mediation – International courts and arbitral centres seek bilingual legal analysts.
  • Digital Innovation – Start-ups in AI, IoT, and blockchain call for coders and UX designers.

These sectors welcome English-speaking graduates who understand local culture yet think globally.

Your Path Starts Here

LUMSA University blends academic depth with Rome’s energy, giving you a campus in the heart of history and a bridge to modern careers. You will walk past the Colosseum on your way to lectures, discuss policy with UN officers, and enjoy pasta evenings with classmates from five continents—all while paying fees similar to those at many public universities. If your goal is to join the surge of professionals who master theory, practise skills, and network internationally, LUMSA and Rome offer the perfect stage.

In two minutes we’ll confirm whether you meet the basic entry rules for tuition-free, English-taught degrees in Italy. We’ll then quickly see if we still have space for you this month. If so, you’ll get a personalised offer. Accept it, and our experts hand-craft a shortlist of majors that fit your grades, goals, and career plans. Upload your documents once; we submit every university and scholarship application, line up multiple admission letters, and guide you through the visa process—backed by our admission-and-scholarship guarantee.

Study in Italy in English: Marketing & Digital Communication (LM-59) at LUMSA University (Libera Università degli Studi “Maria SS.Assunta”)

The boom in English-taught programs in Italy means you can now study in Italy in English, earn an EU-recognised master’s, and still enjoy the low-fee structure that characterises many tuition-free universities Italy. The two-year Marketing & Digital Communication course (LM-59) at LUMSA University (Libera Università degli Studi “Maria SS.Assunta”) in Rome matches that promise. You will join compact classes, practise in high-tech labs, and work on live campaigns for real brands—all while living eight minutes from St Peter’s Square.

Rome: The Media Playground for Future Marketers

Rome is more than an open-air museum; it is also a lively test site for digital communication. Global agencies, luxury houses, and tech start-ups occupy the same districts as ancient ruins, giving students daily inspiration and priceless networking chances. Although LUMSA is legally private, it follows the same quality rules and student-aid schemes as public Italian universities, so you can tap the national DSU grant and regional scholarships for international students in Italy.

City highlights for students:

  • Mild Mediterranean climate with roughly 2,500 hours of sunshine a year.
  • Shared rooms from €450 to €550 a month, less than in Milan or Florence.
  • €22 student travel card covering metro, bus, and tram lines across the city.
  • Monthly events—film festivals, food fairs, gaming expos—perfect for content-creation practice.

Rome’s central rail hub brings Florence within 95 minutes and Naples within 70, letting you shoot travel reels or interview regional artisans for coursework projects.

Programme Structure: Theory, Technology, and Practice

The master’s awards 120 ECTS over four semesters. Teaching combines lectures, workshops, field visits, and a mandatory internship so graduates leave with both strategic insight and production skills.

Year One – Core Foundations (60 ECTS)

  • Marketing Strategy and Branding – Positioning, archetypes, and omnichannel frameworks.
  • Consumer Psychology – Motivation, perception, and cross-cultural influences.
  • Digital Law and Ethics – GDPR, copyright, and advertising transparency.
  • SEO and Content Marketing Lab – WordPress set-ups, keyword planning, and analytics dashboards.
  • Design Thinking Workshop – Rapid ideation, prototyping, and user testing.
  • Elective 1 – Choose Public Relations, Cultural Marketing, or Influencer Management.

Year Two – Advanced Tools and Real-World Impact (60 ECTS)

  • Data Analytics for Communication – R and Python basics, sentiment analysis, and A/B testing.
  • Video and Podcast Production – Scripting, shooting, editing, and distribution strategy.
  • Sustainability and Green Marketing – Circular-economy storytelling and ESG (environmental, social, governance) metrics.
  • Augmented Reality and Immersive Media – Unity essentials and campaign prototyping.
  • Elective 2 – Options include Fashion Branding, Food Marketing, or AI in Advertising.
  • Internship (300 hours) – Agency, NGO, or corporate studio placement.
  • Master’s Thesis (24 ECTS) – Research or applied project often based on internship data.

Assessments lean on projects and presentations rather than sit-down exams, mirroring industry practice.

Learning Environment: Small Classes, Big Tech

  • Cohort size averages 25, ensuring personalised feedback from lecturers who know your name.
  • Content hub hosts a TV studio, podcast booth, VR cave, and colour-graded edit suites.
  • DataLab offers high-spec computers running RStudio, Python libraries, and Tableau.
  • FabLab houses 3-D printers and laser cutters for packaging prototypes.
  • Eye-tracking suite lets you test banner layouts and e-commerce flows for attention hot spots.

Guest mentors arrive weekly from Ogilvy, Netflix Italy, Gucci, and the United Nations World Food Programme, blending global insights with local case studies.

Living Costs and Funding: How the DSU Grant Keeps Rome Affordable

Italian universities charge tuition according to household income measured by the ISEE indicator. LUMSA follows this national rule, so many international learners pay little after aid.

Typical annual costs after grants:

  • Families earning up to €24,000 pay only the €160 regional tax—tuition is fully waived.
  • Incomes from €24,001 to €30,000 face fees roughly between €400 and €1,200.
  • Even households above €30,000 rarely exceed €3,500 per year.

Main funding sources include:

  • DSU grant—covers rent, canteen meals, and up to €5,200 cash yearly; open to non-EU and EU students alike.
  • LUMSA merit awards—50–100 % fee reductions for high-GPA entrants.
  • LazioDisco vouchers—regional help for transport passes and study materials.
  • Part-time campus roles—library monitor, IT helper, or social-media assistant (max 150 hours per year).

ApplyAZ counsellors guide you through every form, translation, and deadline so nothing blocks your funding.

Internship Pipeline: Brands, Agencies, and UN Hubs

Rome’s dense media and policy scene means internships feel like mini-careers. Recent placements include:

  • Publicis Sapient—digital-strategy desk on luxury fashion accounts.
  • Fendi—content-marketing team filming behind-the-scenes reels.
  • AS Roma—data-analytics unit tracking fan engagement across social channels.
  • UNICEF Italy—digital-storytelling department shaping global campaigns.
  • Food-tech start-ups at Lazio Innova accelerator—growth-hacking roles using A/B tests and influencer seeding.

Ninety-two per cent of graduates secure a job or PhD place within six months, according to university surveys.

A Week in the Life: Semester One Snapshot

  • Monday 9:00 – Brand-strategy lecture on archetypes and storytelling.
  • Monday 14:00 – SEO lab installing analytics plug-ins and drafting keyword maps.
  • Tuesday – Field trip to a boutique agency; debrief over street food in Testaccio.
  • Wednesday – Consumer-behaviour seminar; group brainstorm on ethical nudges.
  • Thursday – Video workshop: shoot and edit a 30-second Instagram reel.
  • Friday – Pitch practice; panel of alumni critiques your draft campaign.
  • Weekend – Volunteer at Rome Film Fest, gathering user-generated content for class.

This blend of theory, creation, and field exposure keeps motivation high and learning deep.

Soft Skills and Support Services

  • Writing Centre—edits essays, CVs, and LinkedIn profiles free of charge.
  • Public-Speaking Club—weekly sessions to refine delivery and body language.
  • Diversity Workshops—inclusive design sprints and unconscious-bias labs.
  • Well-being Hub—mindfulness breaks and bilingual counselling during exam weeks.

Free Italian lessons up to B1 level add social fluency and workplace confidence.

Future-Proof Curriculum Updates

Faculty consult industry boards each year to stay ahead of platform shifts. Planned additions include:

  • Generative AI Content Creation—prompt engineering, ethics, and IP management.
  • Metaverse Marketing—virtual storefronts, NFT engagement, and customer avatars.
  • Cookieless Advertising—first-party data strategies and contextual targeting.

Such agility keeps your skill set relevant amid rapid digital change.

Key Takeaways

  • Rome offers unmatched inspiration and industry access for marketing students.
  • LUMSA delivers English-medium teaching plus free Italian, merging global reach with local insight.
  • National aid and the DSU grant make living costs comparable to those at leading tuition-free universities Italy.
  • High-tech labs, small classes, and weekly mentors ensure you build both craft and confidence.
  • ApplyAZ handles paperwork and deadlines, letting you focus on storytelling that moves audiences and markets.

Ready for this programme?
If you qualify and we still have a spot this month, we’ll reserve your place with ApplyAZ. Our team will tailor a set of best-fit majors—including this course—and handle every form and deadline for you. One upload, many applications, guaranteed offers, DSU grant support, and visa coaching: that’s the ApplyAZ promise. Start now and secure your spot before this month’s intake fills up.

They Began right where you are

Now they’re studying in Italy with €0 tuition and €8000 a year
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