Master in Marketing and International Management at Parthenope University of Naples

Detailed entry requirements

Parthenope's Marketing and International Management master asks for a business economics degree (class L-18) or an equivalent Italian or foreign qualification, or another degree with set minimum credits in business, economics, law and maths or statistics, plus English at B2 for the English-taught path. Foreign degree holders also have an admission interview. Reviewed 8 October 2026. [1]

Degree and credit requirements

Direct entry is for graduates in business economics (class L-18, or the matching older class) and holders of an equivalent qualification obtained in Italy or abroad. [1]

Graduates of other three-year degrees, single-cycle degrees or other recognised qualifications can also apply if they have adequate basic knowledge of business, economics, law and quantitative subjects. If your degree is not in class L-18, you need adequate English and at least: [1]

• 33 CFU in business (sectors ECON-06 to ECON-10, formerly SECS-P/07 to SECS-P/11 and SECS-P/13)
• 15 CFU in economics (ECON-01 to ECON-04 and STEC-01/B, formerly SECS-P/01 to SECS-P/06 and SECS-P/12)
• 18 CFU in law (GIUR-01 to GIUR-17, formerly IUS/01 to IUS/21)
• 12 CFU in statistics or mathematics (STAT-01 to STAT-04 and MATH-01 to MATH-06, formerly SECS-S/01 to SECS-S/06 and MAT/01 to MAT/09)

Missing credits must be earned through single examinations in the weak areas before your preparation is assessed. [1]

What this means for your transcript

Italian CFU and the credits on a foreign transcript are not the same unit, and Parthenope looks at the subjects you studied, not just your total. As a guide, based on the rule above:

• Usually a fit: a B.Com or BBA with a broad mix of accounting, management, economics, business or company law and statistics.
• Check carefully: a BA or B.Sc. in Economics often covers the economics and statistics blocks but can fall short on the 33 business or 18 law credits. A BBA with only one law course may also be short on law.
• Often short: a B.Tech, B.E., BCA or B.Sc. in a science subject usually covers the maths block but lacks the business, economics and law blocks.

Gaps can be filled with single examinations before the assessment. [1]

English

The Innovation Management curriculum, the English-taught path, asks for English at CEFR level B2 or an equivalent standard. In the first week of classes, students without a recognised certificate at that level take an English test, and a score below 60% leads to specific catch-up activities. The regulation does not list specific test scores. [1]

Interview and admission

The programme has open access, with no entrance test. Graduates who meet the credit rule with a final degree mark above 94/110 can enrol directly. [1]

Graduates with a mark of 94/110 or below, and all candidates with a foreign first-level degree, have an interview with a commission on basic knowledge in the programme's subject areas, critical reasoning and logic. The commission meets periodically and publishes interview dates on the School's website. [1]

If gaps show, the commission can assign a tutor for the first year or suggest online support material. The gaps count as closed once you pass at least two exams of your study plan by the end of the summer session. [1]

2026/27 enrolment dates

For 2026/27, enrolment opened on 27 July 2026 and closes on 1 March 2027. The course page does not give separate dates for non-EU applicants. The 2027/28 dates are not yet published. [2]

Documents and foreign degrees

Your entry requirements are checked from the records of your previous university studies, which you submit when you request enrolment. For a foreign degree, the check covers its length, the credits earned and the content of your courses, and the degree must give access to second-cycle study in the country that issued it. [1]

Sources and verification

Checked by the ApplyAZ admissions team against the university's official documents listed below. Entry rules can change with each new call, and we re-check them before every application.

1. Parthenope University of Naples, Department of Business and Quantitative Studies. Course regulations of the Master's degree in Marketing and International Management (LM-77), academic year 2026/27. Reviewed 8 October 2026.
2. Parthenope University of Naples, Marketing and International Management programme page (curricula, access, enrolment dates and career profiles). Reviewed 8 October 2026.

Which bachelor's degree do I need for Parthenope's Marketing and International Management master?

A business economics degree in class L-18 or an equivalent Italian or foreign qualification. Other graduates need adequate English and at least 33 credits in business, 15 in economics, 18 in law and 12 in statistics or maths. [1]

Is this master taught in English?

Partly. Of its four curricula, Innovation Management and Entrepreneurship are taught in English, and you can build your whole study plan in English. Entrepreneurship is reached through a separate September selection. The Management Internazionale and Marketing curricula are taught in Italian. [1]

Is there an entrance test?

No. Access is open. Graduates who meet the credit rule with a final mark above 94/110 enrol directly, while foreign degree holders and graduates with 94/110 or below have an interview on basic knowledge, critical reasoning and logic. [1]

What English level is required? Do I need IELTS?

English at CEFR B2 or an equivalent standard for the Innovation Management curriculum. The regulation does not list specific test scores. Students without a recognised certificate take an English test in the first week, so we check which proof of B2 your file can use. [1]

When is the deadline for non-EU students?

For 2026/27, enrolment runs from 27 July 2026 to 1 March 2027, and the course page gives no separate non-EU date. The 2027/28 dates are not yet published, and we plan your file around the visa timeline. [2]

I have a BCA or a B.Tech. Can I apply?

Possibly, but these degrees are often short. Without an L-18 degree you need 33 business, 15 economics, 18 law and 12 maths or statistics credits, and B.Tech or BCA transcripts usually lack the business and law blocks. Missing credits can be earned through single exams before the assessment. [1]

Are there double degrees?

Yes. Innovation Management and Entrepreneurship students can compete for a double title with the MIT-Parthenope Master in Entrepreneurship and Innovation Management, which includes two weeks abroad. The Vilnius University and University of Bordeaux IAE options are linked to the Italian-taught paths. [1]

What careers does it lead to?

The course page lists roles such as innovation manager, business developer, project manager, digital marketing manager, brand manager, channel manager, country manager, import and export specialist and growth hacker in internationalised companies. [2]

Can someone handle my whole application to Marketing and International Management at Parthenope?

Yes. ApplyAZ, an Italy-based consultancy that works only with public universities, checks your transcript against Parthenope's rules for this programme, handles the application and Universitaly pre-enrolment, helps you file the ADISURC Campania scholarship application at the right time and in the right format, and prepares your visa file, for eligible students. Start by checking your eligibility.

I'm applying from India. What is the route into Marketing and International Management?

An Indian B.Com or BBA can fit if your transcript covers 33 business, 15 economics, 18 law and 12 maths or statistics credits, and the English-taught path asks for English at B2. Foreign degree holders also have an admission interview. The steps are the enrolment request with your transcript, the interview and Universitaly pre-enrolment. [1] Indian students apply for the type D study visa at the Italian embassy or consulate that covers their state, such as New Delhi, Mumbai or Bengaluru.

Is the route different from Pakistan, Bangladesh or Sri Lanka?

No. The academic rules for Marketing and International Management are the same whatever your nationality. Applicants from Pakistan, Bangladesh and Sri Lanka follow the same steps as India: enrolment request with transcript review, admission interview and Universitaly pre-enrolment, then a type D study visa from the Italian mission for their country of residence. Read our guide for students in Dhaka.

I live in the UAE, Saudi Arabia, Qatar, Kuwait, Oman or Bahrain. Where do I apply for the visa?

At the Italian embassy or consulate responsible for the country where you legally live, after Universitaly pre-enrolment. The academic rules for Marketing and International Management are the same whatever your nationality, and Gulf residents follow the same steps: enrolment request with transcript review, admission interview and Universitaly pre-enrolment. Read our guides for Dubai, Riyadh and Doha.

I studied or live in London, New York, Toronto, Vancouver, Singapore or Kuala Lumpur. What is the route?

The academic rules for Marketing and International Management are the same whatever your nationality, and your degree is assessed like any other foreign qualification. Non-EU applicants who live abroad follow the same route: enrolment request with transcript review, admission interview and Universitaly pre-enrolment, then a type D study visa from the Italian mission for where they live. Read our guides for students in London, New York, Toronto, Vancouver, Singapore and Kuala Lumpur.