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Parthenope University of Naples
A Modern Public University with Maritime Roots
Founded in 1919 as a nautical institute, Parthenope University of Naples (Università degli Studi di Napoli “Parthenope”) is now a multidisciplinary public university that serves more than 15,000 students. It offers one of the widest selections of English‑taught programs in Italy, spanning economics, computer science, engineering, environmental studies, and sports sciences. The institution appears in global higher‑education rankings such as Times Higher Education’s 801‑1000 band and is praised for applied research in marine technology and data analytics. As part of the national network of public Italian universities, Parthenope keeps fees low and participates in the DSU grant—Italy’s flagship scholarships for international students in Italy—so eligible learners can access an experience comparable with tuition‑free universities Italy promotes through public funding.
Life in Naples: Culture, Climate, and Cost
Naples is a vibrant coastal city where classical heritage meets modern energy. Students enjoy Mediterranean weather—mild winters and sunny, breezy summers—perfect for year‑round outdoor activities. Living costs are lower than in Rome or Milan and include inexpensive fresh food at open‑air markets, affordable shared flats, and discounted student transport. Efficient metro lines, an expanding tram network, and regional trains connect campus buildings, the historic centre, and seaside promenades. Cultural life is rich: you can join film festivals, contemporary‑art openings, and free concerts in UNESCO‑listed piazzas. Weekly student socials in bars and pizzerias make it easy to build friendships and practise Italian, even while you study in Italy in English every day.
Faculties and Stand‑Out Programmes
Parthenope has six main departments:
- Engineering: digital automation, electronics, renewable‑energy systems
- Science and Technology: physics, marine environmental science, biotechnology
- Business and Economics: international management, tourism, big‑data analytics
- Law and Political Sciences: maritime law, EU policy, public administration
- Sports and Wellness Science: exercise physiology, sports management
- Computer Science and Mathematics: cybersecurity, artificial intelligence, fintech
Many master’s courses integrate internships with local firms, offering a blend of classroom theory and workplace practice. Labs are equipped with wave tanks for coastal studies, flight simulators for navigation research, and GPU clusters for machine‑learning projects.
Career and Internship Opportunities
Naples hosts several innovation hubs where students build CVs before graduation:
- Tech Industry: Apple and CISCO run academy programmes in the city’s technology district.
- Maritime Cluster: Fincantieri shipyards, coast‑guard offices, and logistics firms recruit engineering and law graduates.
- Aerospace and Defence: Leonardo and Thales Alenia Space offer internships in avionics and satellite data analysis.
- Financial Services: Growing fintech start‑ups collaborate with Parthenope’s data‑science labs on risk models.
- Green Economy: SMEs work on renewable‑energy solutions and need specialists in environmental modelling.
The university’s placement office organises career fairs, mentoring sessions, and soft‑skill workshops in English, ensuring international students understand local hiring norms.
Funding Your Studies: DSU Grant and More
Annual tuition at Parthenope University of Naples ranges from €900 to €3,000 depending on family income. Non‑EU and EU students alike can apply for the DSU grant, which may cover:
- A full tuition waiver
- Up to €7,000 per year in living stipends
- Free or subsidised meals at university canteens
- Discounted accommodation in student residences
- Public‑transport passes
Extra merit scholarships reward top exam scores, and part‑time campus jobs help offset daily expenses. ApplyAZ guides applicants through income‑verification, document translation, and online portals so nothing delays funding.
Why Parthenope and Naples Make Sense
Choosing this combination means you gain:
- A recognised European degree with English‑taught coursework
- Hands‑on training in labs and internships that align with regional industries
- Mediterranean living at a cost students can afford
- Access to the DSU grant and other financial aid
- A multicultural campus where Italian culture and international outlook meet
Graduates leave with technical expertise, cross‑cultural experience, and a professional network that spans Italy and the wider Mediterranean economy.
In two minutes we’ll confirm whether you meet the basic entry rules for tuition-free, English-taught degrees in Italy. We’ll then quickly see if we still have space for you this month. If so, you’ll get a personalised offer. Accept it, and our experts hand-craft a shortlist of majors that fit your grades, goals, and career plans. Upload your documents once; we submit every university and scholarship application, line up multiple admission letters, and guide you through the visa process—backed by our admission-and-scholarship guarantee.
Master in Marketing and International Management at Parthenope University of Naples
Introduction: A Public‑University Route to Global Business Expertise
Within the first lecture you will notice three advantages of this LM‑77 master’s: it belongs to the broad ecosystem of English‑taught programs in Italy; it lets you study in Italy in English while paying the modest fees typical of public Italian universities; and it offers funding avenues that mirror those of tuition‑free universities Italy highlights through national support. Designed for future leaders of international firms, this two‑year course blends strategic marketing, cross‑border finance, and digital analytics. Graduates leave prepared to craft data‑driven campaigns, manage multicultural teams, and advise companies entering new markets.
Programme Philosophy and Learning Goals
Marketing drives brand value; international management scales it. The curriculum provides:
- Theory grounded in evidence: micro‑ and macro‑economic frameworks guide decision‑making.
- Quantitative rigour: students use statistics and coding tools to analyse markets.
- Cross‑cultural fluency: seminars focus on global negotiation and intercultural leadership.
- Ethical mindset: modules cover sustainability, governance, and socially responsible marketing.
These pillars cultivate marketers who think strategically and managers who communicate persuasively.
Curriculum Structure: Four Semesters, 120 ECTS
Semester 1
- Advanced Marketing Management – segmentation, positioning, and omnichannel strategy.
- International Economics and Trade Policy – tariffs, trade blocs, and supply‑chain resilience.
- Business Analytics for Managers – Python and SQL for market and customer data.
Semester 2
- Corporate Finance in Global Contexts – foreign‑exchange risk, capital budgeting, and M&A.
- Digital Marketing Metrics – SEO, PPC, and social‑media ROI.
- Consumer Behaviour Across Cultures – psychological and sociological drivers of choice.
Semester 3
- Strategic Brand Management – brand architecture, extension strategy, and storytelling.
- Cross‑Cultural Leadership and Negotiation – simulations of boardroom and distributor talks.
- Elective Block (choose two): Sustainability Marketing, Luxury Management, Emerging‑Market Entry, or Big‑Data Visualisation.
Semester 4
- Internship or Consulting Lab – minimum 300 hours, delivered in English at partner firms or start‑ups.
- Master’s Thesis – empirical study or business plan supervised by academic and industry mentors.
Every course combines lectures with workshops, business‑game simulations, and small‑group projects. Weekly guest speakers include alumni and executives from sectors such as fashion, tech, finance, and consumer goods.
Teaching Methods: Active, Collaborative, and Digital
- Case‑based learning – real company dilemmas sharpen analytical thinking.
- Data labs – cloud platforms and business‑intelligence dashboards support evidence‑based conclusions.
- Flipped classrooms – students prepare mini‑lectures on current marketing trends.
- Peer review – colleagues critique campaign proposals, mirroring professional feedback cycles.
- Capstone consultancy sprint – teams deliver strategic recommendations to partner organisations, receiving formal evaluations from managers.
Academic staff use English exclusively, ensuring seamless integration for international learners who study in Italy in English.
Research and Innovation Anchored in Industry
Faculty publish in journals on digital transformation, sustainable branding, and behavioural economics. Current projects include:
- AI‑powered sentiment analysis for product launches.
- Mapping circular‑economy metrics in global retail chains.
- Measuring the effectiveness of influencer marketing in B2B contexts.
Students can join these research streams, gaining experience with data scraping, econometric modelling, and policy briefs—skills that attract employers and doctoral programmes alike.
Internship and Field‑Project Opportunities
Through agreements with multinational corporations, SMEs, and non‑profits, the university secures placements in areas such as:
- Social‑media strategy for tech start‑ups.
- Market‑entry feasibility studies for consumer brands.
- Pricing optimisation projects in online marketplaces.
- Corporate communication audits for financial service providers.
Internships run for 8–12 weeks and often convert into job offers. For those interested in entrepreneurship, the campus incubator provides mentoring, coworking space, and seed‑fund pitch events.
Career Outlook and Alumni Success
Graduates occupy positions such as:
- Global Marketing Manager overseeing regional campaigns on three continents.
- International Business Development Analyst scouting partnerships and distribution deals.
- Digital Strategist managing e‑commerce funnels and data‑driven personalisation.
- Product Manager guiding agile teams to scale new offerings.
- Consultant specialising in cross‑border market‑entry and branding.
Alumni work at corporations, agencies, and non‑profits across Europe, Asia, Africa, and the Americas. Many pursue professional certifications (e.g., Google Analytics, CIM) using credits earned during the master’s.
Soft‑Skill Development
The programme embeds workshops on:
- Public Speaking – elevator pitches, investor decks, and academic conferences.
- Negotiation Tactics – BATNA analysis, cultural diplomacy, and contract drafting.
- Team Leadership – conflict resolution, feedback models, and agile retrospectives.
- Ethics and CSR – navigating green‑washing risks and stakeholder reporting.
These capabilities complement technical knowledge, shaping well‑rounded professionals.
Summary and Next Steps
The master’s in Marketing and International Management equips you with analytical tools, creative frameworks, and leadership skills. Delivered entirely in English, it opens doors to cross‑continental roles while retaining the cost advantages and academic standards of Italy’s public‑university system. With opportunities for applied research, internships, and generous funding, this programme turns ambition into capability and global employability.
Ready for this programme?
If you qualify and we still have a spot this month, we’ll reserve your place with ApplyAZ. Our team will tailor a set of best-fit majors—including this course—and handle every form and deadline for you. One upload, many applications, guaranteed offers, DSU grant support, and visa coaching: that’s the ApplyAZ promise. Start now and secure your spot before this month’s intake fills up.
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