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Master in Innovation and Marketing
#4b4b4b
Master
duration
2 years
location
Venice
English
Ca’ Foscari University of Venice
gross-tution-fee
€0 Tuition with ApplyAZ
Average Gross Tuition
program-duration
2 years
Program Duration
fees
€30 App Fee
Average Application Fee

Study in Italy in English: Ca’ Foscari University of Venice (Università Ca’ Foscari Venezia)

A Historic University with a Global Outlook

Ca’ Foscari University of Venice (Università Ca’ Foscari Venezia) is one of Italy’s most respected public universities. Founded in 1868, it was the first institution in Italy to specialise in commerce and economics. Over time, it has expanded into a modern, multidisciplinary university offering English-taught programs in Italy across economics, environmental science, languages, digital humanities, and international relations.

Known for its strong academic performance and international partnerships, Ca’ Foscari consistently ranks among the top universities in Europe for humanities and social sciences. It is also a leader in sustainability education and research. The university attracts thousands of students from more than 100 countries, offering a welcoming and multicultural learning environment.

Students who wish to study in Italy in English can choose from a growing number of bachelor’s and master’s programmes, all taught by experienced faculty and supported by career services and international offices.

What You Can Study at Ca’ Foscari

Ca’ Foscari offers a wide range of academic programmes. While many are in Italian, the university has expanded its English-taught options to meet the needs of international students.

Popular departments and areas of study:

  • Economics and Business Administration
  • Environmental Sciences and Sustainable Development
  • Humanities and Digital Heritage
  • Foreign Languages and Literature
  • International Relations and Global Studies
  • Data Analytics and Computer Science

Many of these programmes are designed to be interdisciplinary, giving students both deep subject knowledge and practical skills for today’s job market. For example, students studying environmental science may also take economics or data courses to understand climate policy and global development.

Courses use a mix of lectures, seminars, group work, and applied projects. Students are encouraged to participate in research, language training, and internships during their studies.

Living in Venice: A Student-Friendly Experience

Venice is not only a world-famous tourist destination but also a peaceful and safe city for students. Its unique layout—with canals instead of roads—makes the city quiet and walkable. Most university buildings are spread across the historic centre, and students quickly learn how to move around on foot or by waterbus.

Highlights of student life in Venice:

  • A calm and visually inspiring study environment
  • Affordable housing in shared flats or student residences
  • Student discounts on meals, transport, and cultural events
  • Access to libraries, study spaces, and university cafes
  • Festivals, exhibitions, and international conferences year-round

The city offers a balance between study and leisure, with easy access to nature, culture, and neighbouring cities. Venice is also connected by train to cities like Padua, Verona, Bologna, and Milan, giving students more travel and job options.

Internships and Jobs in Venice and Beyond

Venice offers various job and internship opportunities, especially for students in the humanities, arts, economics, and sustainability. While the city is small compared to other Italian centres, it hosts major institutions, cultural organisations, and international NGOs.

Key sectors for internships and employment:

  • Cultural heritage and museum management
  • Environmental consulting and marine research
  • Tourism and event coordination
  • International trade and logistics
  • Language services, publishing, and translation
  • Public administration and policy research

The university's career office connects students with internships and part-time jobs. Many students also use their time at Ca’ Foscari to prepare for careers in the EU or to apply for PhD programmes across Europe.

Because the degrees are recognised throughout the EU, graduates can apply for jobs in Italy and other countries without additional certifications.

Scholarships and Financial Aid

One of the best reasons to choose public universities in Italy is the availability of financial support. Ca’ Foscari students can apply for national and regional aid, including the DSU grant, which offers broad support based on family income.

DSU grant benefits:

  • Full or partial tuition fee waivers
  • Annual cash payments up to €7,000
  • Free or reduced-price meals at university canteens
  • Discounted housing in student dorms or apartments
  • Help with public transport and study materials

To qualify, students must submit proof of income and assets from their home country. These documents must be translated and legalised. ApplyAZ helps international students complete this process and apply for all available scholarships for international students in Italy.

Even without a grant, tuition at Ca’ Foscari is lower than in most countries, making it a smart financial choice.

Why Choose Ca’ Foscari University of Venice?

Ca’ Foscari combines tradition and innovation in a one-of-a-kind setting. With strong programmes in languages, economics, environmental studies, and culture, it gives students the knowledge and tools to work across borders.

Key reasons to consider Ca’ Foscari:

  • Ranked among Italy’s best for humanities and sustainability
  • English-taught bachelor’s and master’s degrees
  • Support for internships, Erasmus+ exchange, and research
  • Scholarships and DSU grant access for non-EU students
  • Safe and welcoming environment for international learners
  • Historic but modern campus life in Venice

For students who want an education that prepares them for global careers—while studying in a peaceful and beautiful place—Ca’ Foscari is an excellent match.

A Confident Step Toward Your Future

Choosing Ca’ Foscari University of Venice (Università Ca’ Foscari Venezia) means joining a respected academic community with international recognition. You’ll receive a high-quality education, live in one of the most unique cities in the world, and prepare for a successful global career.

You’ll study in Italy in English, benefit from career and scholarship support, and graduate with a degree that opens doors across Europe.

In two minutes we’ll confirm whether you meet the basic entry rules for tuition-free, English-taught degrees in Italy. We’ll then quickly see if we still have space for you this month. If so, you’ll get a personalised offer. Accept it, and our experts hand-craft a shortlist of majors that fit your grades, goals, and career plans. Upload your documents once; we submit every university and scholarship application, line up multiple admission letters, and guide you through the visa process—backed by our admission-and-scholarship guarantee.

Study in Italy in English: Innovation and Marketing at Ca’ Foscari University of Venice (Università Ca’ Foscari Venezia)

A Cutting-Edge Master’s at a Leading Public University

Innovation and Marketing (LM-77) at Ca’ Foscari University of Venice (Università Ca’ Foscari Venezia) is a two-year, English-taught programme crafted for future business leaders. You will study in Italy in English, gaining hands-on experience in developing and marketing innovative products and services. As one of Italy’s top public Italian universities, Ca’ Foscari offers low tuition fees and access to scholarships for international students in Italy, including the DSU grant. This master’s equips you with creative strategy, digital marketing, and entrepreneurial skills that industries worldwide demand.

Why Choose Innovation and Marketing?

Innovation drives growth and competitiveness. This programme blends marketing fundamentals with design thinking and new business creation methods. You learn to:

  • Identify market needs and emerging trends
  • Develop innovative solutions and value propositions
  • Craft marketing strategies for digital and global contexts
  • Measure performance through analytics and KPIs (key performance indicators)
  • Lead cross-functional teams in agile environments

By combining theory with practical projects, you graduate ready to launch products, lead marketing campaigns, or start your own venture.

Programme Structure and Learning Path

The master’s spans four semesters and awards 120 ECTS credits. It includes core modules, electives, workshops, internships, and a final capstone project.

Year One: Foundations

  1. Principles of Innovation Management
    • Theories of innovation, organisational change, and R&D processes
  2. Marketing Management
    • Market research, segmentation, positioning, and branding
  3. Design Thinking and Creativity
    • Workshops on user-centred design, prototyping, and ideation
  4. Digital Marketing and Social Media
    • Content strategy, SEO (search engine optimisation), and social analytics
  5. Quantitative Methods and Business Analytics
    • Data analysis, forecasting, and decision support systems

Year Two: Specialisation and Application

  1. Elective Modules (choose two to four)
    • Product Innovation and Development
    • Strategic Brand Management
    • E-commerce and Omni-channel Marketing
    • Sustainability and Green Marketing
    • Entrepreneurial Finance and Venture Creation
  2. Internship or Consultancy Project
    • Placement in start-ups, marketing agencies, or corporate innovation labs
  3. Capstone Project
    • Team-based consultancy for real clients, developing a go-to-market plan or innovation strategy

This flexible curriculum lets you tailor your studies to specific career goals in marketing, innovation consulting, or entrepreneurship.

Core Modules: Mastering Innovation and Marketing

Principles of Innovation Management

Explore how firms manage innovation portfolios, balance incremental versus radical innovation, and lead change. You study case studies from tech, healthcare, and manufacturing to understand best practices and common pitfalls.

Marketing Management

Learn frameworks for analysing markets and consumers. Topics include the marketing mix (product, price, place, promotion), customer lifetime value, and brand equity. Practical exercises involve creating marketing plans for existing and hypothetical products.

Design Thinking and Creativity

Participate in hands-on studios where you apply empathy research, ideation sessions, and rapid prototyping to solve business challenges. You learn to facilitate workshops and lead creative teams.

Digital Marketing and Social Media

Gain expertise in SEO, SEM (search engine marketing), email marketing, and social media advertising. You work with tools like Google Analytics, Facebook Ads Manager, and content management systems to plan and optimise campaigns.

Quantitative Methods and Business Analytics

Develop skills in data collection, statistical analysis, and visualisation. You use software such as Excel, R, or Python to derive insights from customer data, sales figures, and market trends—and to inform strategic decisions.

Electives: Deepening Your Expertise

Elective courses allow specialisation in emerging marketing and innovation areas:

  • Product Innovation and Development: Stage-gate processes, user testing, and minimum viable products.
  • Strategic Brand Management: Brand architecture, naming, and personality across global markets.
  • E-commerce and Omni-channel Marketing: Integrating online and offline channels, logistics, and customer experience design.
  • Sustainability and Green Marketing: Ethical branding, circular economy models, and communicating sustainability claims.
  • Entrepreneurial Finance and Venture Creation: Business modelling, fundraising, and pitching to investors.

Through electives, you sharpen the skills most relevant to your target industry or career path.

Practical Learning: Workshops and Internships

Innovation Labs and Marketing Studios

Engage in studio courses where real companies present briefs. You work in teams to propose innovation strategies, marketing campaigns, or digital solutions, receiving feedback from faculty and corporate mentors.

Guest Lectures and Seminars

Attend sessions by industry experts—CEOs, marketing directors, and innovation consultants—who share current trends, success stories, and lessons from failures.

Internships and Consultancy Projects

Complete a 3- to 6-month placement in organisations ranging from startups to global corporations. You apply classroom concepts to real tasks like launching campaigns, conducting market entry analysis, or managing innovation portfolios.

These experiences build your professional network and often lead to job offers.

Capstone Project: Solving Real Business Challenges

In the final semester, you undertake a capstone project in teams. Past projects include:

  • Developing a digital marketing strategy for a fashion startup
  • Designing a sustainable packaging solution for a food brand
  • Creating a market entry plan for an Italian tech firm expanding to Asia
  • Launching a social media campaign to promote public health initiatives

Under faculty and industry supervision, you deliver a comprehensive report, presentation, and prototype or mock-up—demonstrating mastery of innovation and marketing.

Skills You Will Acquire

Graduates of this programme develop:

  • Strategic Thinking: Ability to analyse competitive environments, identify opportunities, and plan long-term innovation roadmaps.
  • Creative Problem-Solving: Expertise in ideation techniques, design thinking processes, and prototyping methods.
  • Digital Fluency: Proficiency with marketing technologies, analytics platforms, and online customer engagement tools.
  • Data Analysis: Competence in quantitative methods, data visualisation, and evidence-based decision-making.
  • Leadership and Teamwork: Experience leading cross-functional teams in agile environments and facilitating creative workshops.
  • Communication Skills: Strong presentation, negotiation, and storytelling abilities tailored to diverse audiences.

These competencies are highly valued in roles such as innovation manager, marketing director, product owner, or entrepreneur.

Career Opportunities: From Corporates to Start-ups

Graduates of the Innovation and Marketing master’s pursue roles such as:

  • Innovation Consultant in global advisory firms
  • Product Manager in technology or consumer goods companies
  • Digital Marketing Manager for ecommerce platforms
  • Brand Strategist in advertising or branding agencies
  • Business Development Manager in startups and scale-ups
  • Sustainability and CSR (corporate social responsibility) officer
  • Entrepreneur launching innovative products or services

The programme’s focus on both innovation and marketing opens pathways in diverse industries—tech, fashion, FMCG (fast-moving consumer goods), healthcare, and beyond.

Admission Requirements and Application Timeline

To apply, you need:

  • A bachelor’s degree in business, management, marketing, engineering, or related field
  • CV highlighting academic and relevant professional experience
  • Motivation letter explaining your interest in innovation and marketing
  • Proof of English proficiency (IELTS 6.5, TOEFL IBT 90, or equivalent)
  • Two academic or professional reference letters (recommended)

Scholarships and DSU Grant Support

As a public Italian university, Ca’ Foscari offers low tuition fees. Eligible students can apply for the DSU grant, which provides:

  • Full or partial tuition waiver
  • Annual cash stipends up to €7,000
  • Subsidised meals in university canteens
  • Discounted student accommodation
  • Transport and study materials allowances

Why Choose Ca’ Foscari University of Venice?

Ca’ Foscari University of Venice (Università Ca’ Foscari Venezia) stands out for:

  • English-taught programmes that meet global business needs
  • Interdisciplinary curriculum combining marketing, innovation, and technology
  • Experienced faculty with industry and consulting backgrounds
  • Strong industry links for internships, projects, and networking
  • Affordable public tuition with DSU grant eligibility
  • Supportive international community

The university’s commitment to innovation and sustainability, combined with its location in Venice, provides a unique environment for creative and entrepreneurial minds.

Summary: Launch Your Innovation and Marketing Career

The Innovation and Marketing master’s at Ca’ Foscari University of Venice offers a rigorous, practice-oriented education in English. You will develop strategic, creative, and analytical skills through core modules, electives, labs, internships, and a capstone project. Supported by financial aid options, this programme is an affordable path to leadership roles in global organisations and start-ups. If you are ready to drive innovation and craft compelling marketing strategies, this course provides the tools and network to achieve your goals.

Ready for this programme?
If you qualify and we still have a spot this month, we’ll reserve your place with ApplyAZ. Our team will tailor a set of best-fit majors—including this course—and handle every form and deadline for you. One upload, many applications, guaranteed offers, DSU grant support, and visa coaching: that’s the ApplyAZ promise. Start now and secure your spot before this month’s intake fills up.

They Began right where you are

Now they’re studying in Italy with €0 tuition and €8000 a year
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