Master in Digital Marketing at University of Salerno
Two-year LM-77 master's at the University of Salerno with an English-taught curriculum, Marketing, Service and New Technologies, covering digital marketing, AI and big data, consumer analytics and digital law. Entry needs 90 subject credits, B2 English, B1 Italian and an interview.
Master
2 years
Salerno
Multiple
University of Salerno
Digital Marketing is a two-year, 120 ECTS master's degree (class LM-77) at the University of Salerno, with a curriculum taught entirely in English, Marketing, Service and New Technologies. Entry needs an L-18 or L-33 degree or 90 credits in economics, law and quantitative subjects, English at B2, Italian at B1 and an interview. Fees follow family income, so it can be tuition-free for eligible students.
Entry requirements
Detailed entry requirements
Salerno's Digital Marketing master asks for a degree in class L-18 or L-33, or a degree with at least 90 credits in economics and business, law and quantitative subjects, English at B2 for the English curriculum, Italian at B1 and a committee interview. Reviewed 8 October 2026. [1]
Degree and credit requirement
You need a bachelor's degree, a three-year university diploma or a foreign qualification recognised as suitable. [1]
- Direct fit: a degree in class L-18 (economics and business management) or L-33 (economics), or the matching older classes.
- Any other degree: at least 90 CFU from courses with a graded final exam, split into 60 CFU in economics and business (sectors SECS-P/01 to SECS-P/13), 15 CFU in law (private, comparative, commercial, economic, labour, public and administrative law) and 15 CFU in quantitative subjects (statistics, SECS-S/01 to SECS-S/06, or mathematics, MAT/01 to MAT/09).
For a foreign degree, the requirements are checked against the content of the courses that led to it. If credits are missing, the Teaching Council names the courses you need, and you must pass them before the interview, because enrolment with missing credits is not allowed. [1]
What this means for your transcript
Italian CFU and the credits on a foreign transcript are not the same unit: one CFU stands for about 25 hours of student work, and the committee looks at your subjects, not just your total. [1] As a guide, based on the rule above:
- Usually a fit: a B.Com, or a BBA or BA in Economics that includes business law papers and statistics or business maths papers.
- Check carefully: a BBA or a BA or B.Sc. in Economics with little or no law, since 15 law credits are needed, or a degree with only one statistics or maths paper.
- Often short: a B.Tech, B.E., BCA, a B.Sc. in a science subject, or a BA in mass communication or languages, which usually lack the 60 economics and business credits.
English and Italian
English at CEFR B2 or above for the English-taught curriculum, Marketing, Service and New Technologies, and B1 for the Italian-taught curriculum. Italian at B1 or above is required for both curricula. [1][2]
A certificate from a recognised body at the required level, issued no more than three years earlier, exempts you from the English check. Students with enough English-language university credits, or a degree taught in English, may also be exempt, and the committee decides other waivers, such as for native speakers. The regulations name no specific English test or score. [1][2]
Admission interview
A committee appointed by the Teaching Council checks your requirements and preparation in an interview on business, economics, maths or statistics and law, plus English, and Italian for foreign students. Interviews are public and held with at least three of the programme's lecturers, and you book them in the university's Esse3 student area. [1][2]
Graduates of Italian L-18 or L-33 degrees with a final mark of at least 95/110 are exempt from the preparation check. [1]
2026/27 interview calendar
These dates come from the 2026/27 enrolment page. Three sessions were reserved for non-EU candidates: 18 June 2026, 15 July 2026 and a September 2026 session. Open sessions follow on 1 October 2026, 17 December 2026 (booking from 5 October to 9 December 2026) and 18 February 2027. [2]
For non-EU applicants living abroad, the visa procedure for this intake ends by 30 November 2026. [3] The 2027/28 calendar is not yet published.
Documents and non-EU steps
Non-EU applicants living abroad register on Universitaly, choose the programme, pre-enrol and upload their documents. The University of Salerno then evaluates each application, and the Italian mission starts the visa procedure only for candidates the university has accepted. [3]
Your degree can be accompanied by an ENIC-NARIC certificate, a certificate from the foreign institution that issued it, or a declaration of value. [3]
Sources and verification
Checked by the ApplyAZ admissions team against the university's official documents listed below. Entry rules can change with each new call, and we re-check them before every application.
- University of Salerno, Department of Political and Communication Sciences. Course regulations of the Master's degree in Digital Marketing (LM-77), with the study plan, academic year 2026/2027. Reviewed 8 October 2026.
- University of Salerno, Digital Marketing programme pages: home page and enrolment page with admission requirements and interview calendar, academic year 2026/2027. Reviewed 8 October 2026.
- University of Salerno, admission page for non-EU citizens living abroad, undated. Reviewed 8 October 2026.
About the programme
Digital Marketing is a two-year master's degree (laurea magistrale, class LM-77) at the University of Salerno, run by the Department of Political and Communication Sciences. It has two curricula: Marketing, Service and New Technologies, taught entirely in English, and Marketing and Digital Transformation, taught in Italian. [1][2]
The programme takes a multidisciplinary approach to business management, economics, maths and statistics, and law, seen from a technological and digital angle. It suits graduates in business or economics, or in another field with enough economics, law and quantitative credits. [1][2]
What you will study
The English-taught curriculum totals 120 CFU. Units in the 2026/27 study plan include: [1]
- Digital Marketing (9 CFU)
- Digital Methods for Social and Marketing Research (12 CFU)
- Artificial Intelligence and Big Data for Business (9 CFU)
- Private Law for Markets and Consumers (6 CFU)
- Quantum Methods and Marketing Forecasting Lab (12 CFU)
- Marketing and Artificial Intelligence Lab (9 CFU)
- Analytics for Consumer Behaviour, Digital Market Law, Psychology and Marketing, and Digital Innovation Economics and Policies
Students also choose 9 free-choice credits. The regulations list Social Media Marketing and Management and Digital Technologies for R and D Project Management (9 CFU each) among the English-taught options. [1]
How the programme is taught
Teaching runs over four semesters, with the second semester of each year usually starting between late February and early March. Attendance is not compulsory but strongly recommended, and no more than one fifth of the credits can be delivered live online. [1]
Both curricula include a 5-credit internship (125 hours), a 6-credit English language unit and a 10-credit thesis. On the English-taught curriculum, the thesis must be written, presented and discussed in English. [1]
Fees and scholarships
Tuition at the University of Salerno follows family income, declared through an ISEE, so this programme can be tuition-free for eligible students. Eligible students can also apply for the regional scholarship run by ADISURC, which decides awards.
How to apply from outside the EU
Non-EU applicants living abroad pre-enrol on Universitaly and upload their documents, and the University of Salerno evaluates each application. The Italian mission starts the visa procedure only for candidates the university has accepted, and for this intake the visa procedure ends by 30 November 2026. [3]
Admission to the programme itself depends on the curricular check and the committee interview. For 2026/27, three interview sessions were reserved for non-EU candidates, in June, July and September 2026. The 2027/28 calendar is not yet published. [2]
How ApplyAZ helps
ApplyAZ is an Italy-based consultancy that works only with public universities. We can include this programme in a shortlist of 20 to 30 English-taught programmes that fit your profile, so your plan never rests on a single application.
For eligible students who start with us, a named person owns each stage, from A to Z:
- We check your transcript against Salerno's entry rules for this programme.
- We write your CV and a tailored statement of purpose.
- We prepare and submit your curricular assessment application, interview booking and Universitaly pre-enrolment.
- We help you declare your family income for reduced fees and file your ADISURC Campania scholarship application at the right time and in the right format.
- We prepare your visa file.
With operations in all 20 Italian regions, we follow each region's scholarship rules and deadlines as they change. The university decides admission, the region decides the scholarship and the consulate decides the visa, so no one can promise an outcome. You pay in milestones, and every service you pay for is either delivered or its fee is refunded (terms apply).
Programmes at Italian public universities can be tuition-free for eligible students. Check if you are eligible and book a one-to-one consultation session with one of our Italy experts, or see how ApplyAZ works.
Questions and answers
What bachelor's degree do I need for Salerno's Digital Marketing master?
A degree in class L-18 or L-33, or another degree or recognised foreign equivalent with at least 90 credits: 60 in economics and business, 15 in law and 15 in statistics or maths. Foreign degrees are checked against the content of your courses. [1]
Is there an entrance exam?
No written test. A committee interviews you on business, economics, maths or statistics and law, plus English, and Italian for foreign students. Graduates of Italian L-18 or L-33 degrees with at least 95/110 are exempt from the preparation check. [1][2]
Is the Digital Marketing master at Salerno taught in English?
One of its two curricula, Marketing, Service and New Technologies, is taught entirely in English, and its thesis is written and defended in English. The other curriculum, Marketing and Digital Transformation, is taught in Italian. [1][2]
What English level is required? Do I need IELTS?
English at B2 for the English-taught curriculum. A certificate from a recognised body at that level, issued within the last three years, exempts you from the English check at the interview. The regulations name no specific test or score. [1][2]
Do I need Italian for the English curriculum?
Yes. The 2026/27 regulations ask for Italian at B1 or above for both curricula, including the English-taught one, and the interview checks Italian for foreign students alongside English and the subject areas. [1][2]
When is the deadline for non-EU students?
For 2026/27, three interview sessions were reserved for non-EU candidates, in June, July and September 2026, and the visa procedure ends by 30 November 2026. The 2027/28 calendar is not yet published. [2][3]
I have a B.Com or a BBA. Can I apply?
Possibly. A B.Com often covers the 60 economics and business credits, but you also need 15 credits in law and 15 in statistics or maths, and a BBA can fall short on law. Missing credits must be made up before the interview. [1]
Is there an internship?
Yes. Both curricula include a 5-credit internship of 125 hours with an outside organisation, alongside a 6-credit English language unit and a 10-credit thesis. Attendance at classes is not compulsory but strongly recommended. [1]
Can someone handle my whole application to Digital Marketing at Salerno?
Yes. ApplyAZ, an Italy-based consultancy that works only with public universities, checks your transcript against Salerno's rules for this programme, handles the application and Universitaly pre-enrolment, helps you file the ADISURC Campania scholarship application at the right time and in the right format, and prepares your visa file, for eligible students. Start by checking your eligibility.
I'm applying from India. What is the route into Digital Marketing?
A recognised Indian bachelor's, such as a B.Com, BBA or BA in Economics, can meet the rule if it includes 60 credits in economics and business, 15 in law and 15 in statistics or maths. You also need English at B2, Italian at B1 and a committee interview. The steps are Universitaly pre-enrolment, the university's evaluation and the interview. [1] Indian students apply for the type D study visa at the Italian embassy or consulate that covers their state, such as New Delhi, Mumbai or Bengaluru.
Is the route different from Pakistan, Bangladesh or Sri Lanka?
No. The academic rules for Digital Marketing are the same whatever your nationality. Applicants from Pakistan, Bangladesh and Sri Lanka follow the same steps as India: Universitaly pre-enrolment, the university's evaluation and the admission interview, then a type D study visa from the Italian mission for their country of residence. Read our guide for students in Dhaka.
I live in the UAE, Saudi Arabia, Qatar, Kuwait, Oman or Bahrain. Where do I apply for the visa?
At the Italian embassy or consulate responsible for the country where you legally live, after Universitaly pre-enrolment. The academic rules for Digital Marketing are the same whatever your nationality, and Gulf residents follow the same steps: Universitaly pre-enrolment, the university's evaluation and the admission interview. Read our guides for Dubai, Riyadh and Doha.
I studied or live in London, New York, Toronto, Vancouver, Singapore or Kuala Lumpur. What is the route?
The academic rules for Digital Marketing are the same whatever your nationality, and your degree is assessed like any other foreign qualification. Non-EU applicants who live abroad follow the same route: Universitaly pre-enrolment, the university's evaluation and the admission interview, then a type D study visa from the Italian mission for where they live. Read our guides for students in London, New York, Toronto, Vancouver, Singapore and Kuala Lumpur.
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