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Master in Customer Relationship Marketing

Master

4 semesters

Aschaffenburg

English

Aschaffenburg University of Applied Sciences

Finance it with loan options via ApplyAZ

Average Gross Tuition

4 semesters

Program Duration

Average Application Fee

Snapshot of Aschaffenburg University of Applied Sciences for international students

Aschaffenburg University of Applied Sciences in Germany is a practice-focused public university where teaching links closely to industry. ApplyAZ helps you understand if this is a fit before you invest time and money. We start by mapping your background to entry requirements, then we plan a realistic timeline for documents, applications, and the German student visa.

What students usually like here:

Applied learning and project work
Clear study structure and support services
A campus size that feels manageable

What you can study in English at Aschaffenburg University of Applied Sciences

Some degrees may be fully in English, while others are mixed (English modules with German elements). ApplyAZ checks the latest programme language rules and helps you shortlist options that match your profile. If your goal is study in Germany in English, we also flag where German is still needed for internships, part-time work, or certain modules.

When choosing a programme, check:

Teaching language for every semester
Internship or thesis language expectations
Entry requirements (degree match, credits, maths, etc.)
Whether the programme uses uni-assist or a direct portal

Tuition and real costs (what students usually miss)

Many students focus on tuition and forget the bigger monthly costs. At public German universities, tuition is often low or not charged like private schools, but you still pay semester fees and living costs. ApplyAZ helps you build a budget that matches your city, lifestyle, and visa needs, so you avoid surprises after admission.

Costs students should plan for:

Semester contribution (and what it includes)
Housing deposit + first months of rent
Health insurance and residence permit fees
Living costs in Germany: food, local travel, phone, study materials

Admissions step-by-step (clear checklist)

Admissions can feel simple until you hit document rules and deadlines. ApplyAZ guides you through each step and checks your file before submission. We also help you understand whether you apply through uni-assist or directly, because that changes timelines and document format.

Checklist most applicants need:

Confirm programme intake and deadlines
Prepare transcripts, grading scale, and degree proof
Translate and certify documents if required
Create your application account (uni-assist or university portal)
Submit, pay fees (if applicable), and track status

Scholarships and funding (how to think about it)

Scholarships in Germany exist, but they are competitive and often have specific criteria. Instead of chasing every option, ApplyAZ helps you filter what is realistic for your profile and timeline. We also help you plan funding for the German student visa, since proof of funds rules can affect your visa appointment strategy.

A practical way to plan funding:

Start with a 12-month budget based on your city
Separate “arrival costs” from “monthly costs”
Shortlist scholarships that match your field and nationality rules
Prepare documents early (CV, motivation letter, references)

After graduation: work options and career direction

Your outcomes depend on the programme, your internship choices, and your German level. ApplyAZ helps you think about employability while you choose a course, not after you arrive. If your plan includes staying longer, we also guide you on how your study timeline connects with residence rules and job search planning.

Helpful actions during study:

Choose project topics linked to real employers
Target internships early, not in the final semester
Build a portfolio or measurable outputs
Improve German steadily, even if your course is in English

How ApplyAZ supports your application (what happens when)

ApplyAZ supports you from first shortlist to arrival planning. We confirm which programmes are truly suitable, then we make your application clean and complete. After admission, we switch to visa and settlement steps, including the German student visa file order and appointment readiness. This end-to-end flow helps you avoid delays that cost an intake.

What happens with ApplyAZ:

Shortlist and requirement matching across public German universities
Document check and application-ready formatting
Submission support (uni-assist or direct) and status follow-up
Scholarship direction and funding plan
Visa guidance and arrival checklist

Quick fit check: who Master in Customer Relationship Marketing is for

Master in Customer Relationship Marketing at Aschaffenburg University of Applied Sciences in Germany suits students who like data-backed marketing and customer strategy. ApplyAZ helps you decide fast by matching your background to likely entry routes, then mapping a timeline for applications, funding, and the German student visa. If you want to study in Germany in English, we also verify the teaching language and assessment format early.

Good fit if you enjoy:

Customer insights, segmentation, and retention
CRM tools, analytics, and campaign planning
Working with real business cases and KPIs

What you will learn (simple, real outcomes)

This programme is about building customer value over time, not just running ads. ApplyAZ helps you translate your past studies and work into outcomes schools care about. You will learn how to plan, measure, and improve customer journeys, and how to turn data into decisions that a business team can use.

Typical outcomes you should expect:

Build CRM strategies for growth and loyalty
Measure performance with clear marketing metrics
Design lifecycle campaigns and test improvements
Link customer experience to revenue and retention

Why Aschaffenburg University of Applied Sciences for Master in Customer Relationship Marketing (what to look for)

When you compare options across public German universities, focus on what affects your learning day to day. ApplyAZ helps you review the course style, assessment methods, and industry links before you apply. We also check whether the programme sits within a faculty that is strong in applied business, analytics, or digital strategy.

What to check before you commit:

Teaching language and how exams are graded
Industry projects, guest lectures, and partner firms
Class size and how much group work is used
Internship options and support for thesis placement

Modules, projects, and thesis (what your year may look like)

Your year will likely mix taught modules, group projects, and independent work. ApplyAZ helps you plan workload and deadlines so you can manage applications and visa steps alongside study planning. This is also where you confirm whether you are looking at English-taught programs in Germany that stay fully English through the thesis.

A realistic structure many students prefer:

Core modules first, then electives and projects
A team project using a real dataset or company brief
A thesis with a practical question and measurable result
Regular presentations and written reports

Entry requirements and eligibility (easy checklist)

Entry requirements Germany can differ by programme, even within the same university. ApplyAZ checks your degree match, credit areas, and language proof needs before you apply, so you do not waste an intake. If the application goes through uni-assist, we also confirm document format rules and timing.

Eligibility checklist to review:

Bachelor’s degree in a related field (business, marketing, management, or similar)
Evidence of quantitative or research skills (modules, projects, or work)
English language proof if required
Grade requirements and any specific credit expectations

_Documentsyou should prepare early (avoid delays)

Most delays come from missing or mismatched documents, not the application form. ApplyAZ reviews your file, flags gaps, and helps you present information in the format universities accept. We also help you plan certified copies and translations only when they are truly needed.

Prepare these early:

Degree certificate and full transcripts
Grading scale or class ranking note (if available)
CV with clear dates and responsibilities
Short motivation letter focused on CRM goals
Passport and name spelling consistency across documents

Tuition, fees, and living costs (real planning)

Even when tuition is low, you still need a strong plan for fees and living costs. ApplyAZ helps you estimate living costs in Germany based on city and lifestyle, and we connect your budget to visa proof needs. This reduces last-minute stress when you book appointments and arrange housing.

Plan for:

Semester contribution and admin fees
Health insurance and residence-related costs
Rent deposit, first months of rent, and basic setup
Transport, food, and study materials

Scholarships and funding options (how students usually approach it)

Scholarships in Germany exist, but they are often competitive and require early preparation. ApplyAZ helps you choose a smart approach: pick a small number of realistic options and build a strong file. We also help you decide how scholarships fit with your overall funding plan for study and visa.

Common funding paths:

Merit or profile-based scholarships with clear criteria
Small grants or tuition support where available
Personal savings plus part-time work planning
A mixed plan that reduces risk if scholarships are not awarded

How ApplyAZ helps you apply step-by-step

ApplyAZ stays with you from first shortlist to submission and visa readiness. We check fit, confirm requirements, and help you build an application that is complete and consistent. We also guide you through timing for uni-assist if needed, and keep your plan aligned with jobs after graduation in Germany so your choices stay practical.

What we do with you: