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Master in Corporate communication and media
#4b4b4b
Master
duration
2 years
location
Salerno
English
University of Salerno
gross-tution-fee
€0 Tuition with ApplyAZ
Average Gross Tuition
program-duration
2 years
Program Duration
fees
€30 App Fee
Average Application Fee

University of Salerno

Choosing where to study shapes your skills and your future network. If you want to study in Italy in English and join one of the most dynamic public Italian universities, the University of Salerno (Università degli Studi di Salerno) deserves a close look. It offers a growing set of English-taught programs in Italy, an affordable student experience, and clear routes to support such as the DSU grant and scholarships for international students in Italy. With careful planning, many applicants also explore paths aligned with tuition-free universities Italy.

A university with deep roots and a modern campus

The University of Salerno carries a long academic tradition. The medieval medical school of Salerno made the area famous for learning. Today’s university is a modern institution with strong links to research, industry, and public life. Its campuses are designed for students, with large libraries, labs, sports facilities, and green spaces that encourage daily life on campus.

Reputation matters when you apply for jobs or further study. Salerno appears in international rankings and national assessments for research and teaching quality. More importantly, it builds credibility through results: published papers, funded projects, and graduates who find roles across Europe. Employers value the university’s focus on practical skills and cooperation with industry.

Key departments and strengths

  • Engineering and technology: computer, electrical, electronic, mechanical, civil, chemical, and industrial engineering. Labs support robotics, automation, materials, energy, and transport projects.
  • Information sciences: computer science, data science, cybersecurity, and artificial intelligence, with links to software firms and public bodies.
  • Economics and management: finance, marketing, entrepreneurship, and tourism, aligned with regional logistics and hospitality.
  • Law and political sciences: European law, public administration, and international relations.
  • Humanities and education: languages, literature, philosophy, history, media, and teacher training.
  • Mathematics and physics: modelling, statistics, and applied research for industry and energy.
  • Health and life sciences: biology, biotechnology, and sports science with a focus on wellness and prevention.

You study with faculty who publish, consult, and lead projects. Many courses use case studies and labs. You learn to write clearly, present your work, and collaborate across disciplines—skills that employers trust.

English-taught programs in Italy at the University of Salerno

More students want courses in English without losing the benefits of a local network. Salerno responds with degree paths and modules that let you study in English while building links in Italy’s job market. Programmes reflect European teaching standards and use the ECTS system (European Credit Transfer and Accumulation System), which makes mobility and credit recognition easier.

Common features of English-medium study

  • Lectures, seminars, and assessments in English.
  • Mixed cohorts that include Italian and international students.
  • Project-based learning with real datasets or design briefs.
  • Soft-skill training: concise writing, teamwork, and pitching ideas.
  • Clear pathways to internships and thesis projects in companies or labs.

If you already know your target field—such as data science, engineering, economics, or tourism—you can build a direct link between coursework and the regional economy. If you are exploring options, advisors help you select modules that keep doors open.

Salerno as a student city: live well, study well

A university choice is also a city choice. Salerno offers a Mediterranean lifestyle with costs that are usually lower than Italy’s largest urban centres. For many students, it strikes a good balance between calm study time and access to culture and industry.

Affordability and housing

  • Rents and daily costs are typically more manageable than in bigger hubs.
  • Student residences and private flats are available around campus areas.
  • Sharing a flat is common and helps with costs and community.

Climate

  • Mild winters and warm, dry summers make outdoor study and sport easy.
  • Sea breezes and green areas support an active routine most of the year.

Public transport

  • Buses and regional trains connect campuses with neighbourhoods and nearby towns.
  • Long-distance trains link Salerno with Italian research and business centres.
  • Students commonly use monthly passes to reduce travel costs.

Student life and culture

  • Cafés, libraries, and study rooms support daily work.
  • Music, theatre, and film events run through the year.
  • Street markets and food culture make social time affordable and relaxed.
  • Sports clubs—running, football, volleyball, fitness—build friendships across degrees.

Living in a mid-sized city can help you focus. You still have access to cultural sites, but your commute is short and your week is simpler to plan. This balance supports strong grades and good health.

Industries and careers: why location helps your CV

Your degree pays off when it translates into job skills. Salerno’s regional economy is diverse, and that opens doors for internships, part-time roles, and first jobs. International students gain two benefits at once: they learn in English and they practise professional Italian step by step during projects and placements.

Key regional industries

  • Logistics and maritime: the Port of Salerno and regional logistics parks create roles in supply-chain design, analytics, and operations.
  • Aerospace and automotive: Campania hosts firms that work with aircraft components, space supply chains, and vehicle systems. Engineering students find design, testing, and quality roles.
  • Agri-food and packaging: food processing, high-quality produce, and packaging innovation connect engineers, chemists, and managers.
  • Tourism and cultural industries: hospitality, events, and cultural management need marketing, language, and data skills.
  • Software and digital services: small and mid-size firms build web, mobile, data, and security tools for national and EU clients.
  • Energy and environment: renewables, efficiency, and water treatment create projects for engineers and environmental scientists.
  • Healthcare and sports science: prevention, wellness, and sports technology link life sciences with public health.

Who benefits by field

  • Engineering and ICT: robotics labs, embedded systems, industrial automation, cloud, and cybersecurity projects map to local firms that need practical solutions.
  • Economics and management: internships in logistics, tourism, and SMEs (small and medium-sized enterprises) teach operations and customer insight.
  • Humanities and languages: translation, cultural projects, and communication roles support museums, publishers, and events.
  • Law and policy: roles in public administration, NGO projects, and compliance reflect a dense landscape of public and private actors.
  • Life sciences: labs focus on biotechnology, food safety, and environmental health, often with regional partners.

Where students find experience

  • University career services post internships and part-time roles.
  • Departments connect thesis work with company projects.
  • Regional innovation hubs and incubators host student teams.
  • Public competitions and EU projects fund junior researcher roles.

International students build a portfolio: a set of small projects, presentations, and clear summaries of results. This portfolio makes job searches easier because it shows real tasks, not only course titles.

Costs and support in public Italian universities

Cost planning is part of your decision. As one of the public Italian universities, Salerno uses income-based fees with staged payments. This makes budgeting more predictable. International students can also apply for support that reduces fees and helps with living costs.

DSU grant (Diritto allo Studio Universitario)

  • For eligible students, the DSU grant may include a reduction or waiver of tuition, a cash scholarship paid in instalments, and services that reduce everyday study costs.
  • You apply with family income documents and identity papers. Some documents may require translation or legalisation (official recognition).
  • Deadlines are strict, so plan early with a checklist.

Scholarships for international students in Italy

  • Merit awards for high grades or strong projects.
  • Mobility support for students who move from abroad.
  • Field-specific awards linked to engineering, ICT, economics, and culture.
  • Paid roles inside departments under clear rules.

With good planning, many learners align their profile with routes often called tuition-free universities Italy. Even when a full waiver is not possible, the DSU grant and other scholarships can make the total cost manageable while you keep time free for study and internships.

Teaching style: clear goals, hands-on work, real feedback

Salerno’s approach blends lectures with labs and seminars. You will work on small teams, present your results, and receive practical feedback. Courses set clear goals and use rubrics so you know how you are assessed.

What to expect

  • Projects and labs: build devices, write code, analyse datasets, or plan events.
  • Communication practice: write short briefs in English and, as you gain confidence, in Italian.
  • Assessment: problem sets, presentations, reports, and oral exams.
  • Academic support: office hours, tutoring, and writing help.
  • Language options: Italian for non-native speakers to support daily life and future work.

This routine helps you grow beyond content knowledge. You learn how to explain choices and manage time—skills that employers trust.

Research culture: from theory to prototypes

The University of Salerno runs research centres that welcome student assistants and thesis writers. Topics range from artificial intelligence and cybersecurity to advanced materials, energy systems, and cultural analytics. Projects may be funded by national or European programmes, so you learn how to work with clear milestones and deliverables.

Benefits for students

  • Early exposure to lab protocols and teamwork.
  • Portfolio outputs such as a poster, a dataset, a prototype, or a short paper.
  • Mentoring from faculty and doctoral students.
  • Visibility for job or PhD applications in Italy and abroad.

If you plan to continue to a PhD, early research experience helps you test your interests and build references that carry weight.

Daily living: make a plan that works

A steady routine protects your grades and your well-being. Students who plan early often find the best housing, the right study spaces, and the easiest commute.

Practical tips

  • Housing search: start early; choose a location with a short commute and good services.
  • Budget: include one-off costs (visa, equipment) and a small reserve.
  • Transport: use student passes; group errands to reduce time and cost.
  • Study rhythm: set goals on Sunday; review progress on Friday.
  • Health: keep activity and sleep regular; use campus clinics and counselling if offered.
  • Community: join a club or study group; it makes study time easier and more social.

These small choices add up. You save time, reduce stress, and keep energy for study and internships.

How international students benefit from Salerno’s setting

Studying in a mid-sized city helps many students focus. You still have access to industry and culture, but your day is simpler. You can move quickly between classes, labs, and part-time work. You also meet people across degrees because campus services are central and active.

Advantages to note

  • Access to faculty: office hours are less crowded, which helps with projects and references.
  • Balanced schedule: shorter commutes mean more time for study and rest.
  • Local network: companies value students who learn fast and can start with small tasks.
  • Language growth: daily contact supports practical Italian skills for work.

If your goal is to build a CV with real responsibilities, this environment supports you. You can take on internships during term or in short blocks between exam sessions.

Application timelines and guidance

Plan your application in stages. ApplyAZ helps you match your background to course entry rules, organise documents, and align deadlines for admissions, DSU grant, and scholarships for international students in Italy.

Suggested timeline

  1. Research (months 1–2)
    Choose your field and shortlist programmes where you can study in English.
  2. Documents (months 2–3)
    Collect transcripts, translations, and language certificates if required.
  3. Applications (months 3–4)
    Submit university and funding forms before priority deadlines.
  4. Decisions (months 4–6)
    Track offers; compare fees and aid; accept the best package.
  5. Arrival prep (months 6–7)
    Arrange housing and travel; set up your budget and study plan.

Starting early leaves room for corrections if any document is missing or needs a new version.

What employers want: turn learning into value

Hiring teams look for graduates who can explain their work and keep promises. Build a small portfolio while you study.

Portfolio ideas by field

  • Engineering/ICT: a hardware-software prototype with a readme, test videos, and a short design note.
  • Economics/management: a dashboard with real indicators and a memo that explains what to do next.
  • Humanities/languages: a short catalogue entry and an exhibition or media plan.
  • Law/policy: a two-page brief that translates a rule into clear steps for a team.
  • Life sciences: a lab report with clean figures and an honest limits section.

Add a one-page CV and a short statement about what you want to learn next. Employers like clarity and focus.

Why this university-city combination works

The University of Salerno provides a clear, student-friendly campus within a region that needs skilled graduates. You can study in English, build a network, and pay a fair cost thanks to the public system and the DSU grant. The city supports a healthy routine and affordable living, which helps you keep grades high and energy strong. For many students, this mix—academic focus, industry access, and manageable costs—delivers the best return on time and effort.

Final thoughts: confident steps to your place in Italy

If you want the structure of public Italian universities, the flexibility of English-taught programs in Italy, and a city that helps you thrive, Salerno is a smart choice. You will meet professors who care about results, classmates from many countries, and employers who value practical skill. With ApplyAZ, you can navigate funding, including scholarships for international students in Italy and the DSU grant, and build the application that matches your goals.

In two minutes we’ll confirm whether you meet the basic entry rules for tuition-free, English-taught degrees in Italy. We’ll then quickly see if we still have space for you this month. If so, you’ll get a personalised offer. Accept it, and our experts hand-craft a shortlist of majors that fit your grades, goals, and career plans. Upload your documents once; we submit every university and scholarship application, line up multiple admission letters, and guide you through the visa process—backed by our admission-and-scholarship guarantee.

Corporate Communication and Media (LM-59 / LM-92) at University of Salerno

If you want to study in Italy in English and build a career in brand, media, and reputation, this master’s brings strategy and storytelling together. It belongs to English-taught programs in Italy and follows the structure of public Italian universities. With planning, the DSU grant and scholarships for international students in Italy can support your budget and, if you qualify, align with routes often called tuition-free universities Italy.

This LM-59 / LM-92 pathway blends corporate communication with media design. You learn how to research audiences, craft messages, and manage risk across classic and digital channels. Teaching is in English, so you practise writing, presenting, and working with diverse teams from day one.

Why this master’s fits modern organisations

Companies, public bodies, and NGOs compete for attention and trust. They need professionals who plan with data, write with clarity, and measure results. This degree trains you to do all three. You will learn to set goals, test ideas, and explain outcomes in plain language leaders understand.

The programme balances theory with practice. You build a strong base in communication models and then apply it to campaigns, content systems, and media production. You also learn ethical rules and privacy-by-design habits that protect users and brands.

What you will learn and be able to do

You will develop a toolkit that travels across sectors and countries. Core abilities include:

  • Audience research: surveys, interviews, focus groups, and social listening.
  • Message design: positioning, value propositions, and tonal voice.
  • Content production: writing for web and print; video, audio, and visual assets.
  • Media planning: channel mix, budgets, and flighting.
  • Digital platforms: editorial calendars, community management, and moderation.
  • Analytics: dashboards, funnels, and cohort views that inform action.
  • Crisis communication: preparation, response, and recovery.
  • Corporate governance: compliance, brand protection, and accessible design.
  • Internal communication: leadership messages and employee engagement.
  • Stakeholder management: mapping, priorities, and feedback loops.

Graduates leave with measurable skills: clear briefs, testable plans, readable reports, and a portfolio that shows outcomes.

How English-taught programs in Italy shape LM-59 / LM-92

English-taught programs in Italy use the European Credit Transfer and Accumulation System (ECTS). A two-year master’s typically totals 120 ECTS. Credits cover lectures, seminars, labs, internships, and the final thesis. You begin with shared foundations, then choose electives to match your goals.

What to expect

  • Assessments in English with clear rubrics.
  • Group projects with defined roles and deadlines.
  • Realistic datasets and media briefs.
  • A thesis or capstone that solves a practical problem.

This structure supports mobility, credit recognition, and collaboration with international peers.

Curriculum overview: strategy, content, data, and risk

Communication strategy and planning

  • Corporate identity and reputation: define who you are and how you behave.
  • Positioning: claim a space in the market or public debate.
  • Stakeholder analysis: understand needs, influence, and power.
  • Objective setting: SMART goals that teams can measure.

Research methods that guide decisions

  • Quantitative tools: survey design, sampling, and significance in plain terms.
  • Qualitative tools: interviews and focus groups with bias checks.
  • Message testing: fast cycles to compare headlines, images, and calls to action.
  • Cultural analysis: interpret symbols and narratives across contexts.

Writing and storytelling for multiple channels

  • Brand voice: clarity, consistency, and empathy.
  • Editorial strategy: pillars, formats, and cadence.
  • Story frameworks: simple arcs for reports, speeches, and videos.
  • Accessibility: readable layouts, alt text, and inclusive language.

Media ecosystems and platform practice

  • Owned media: websites, newsletters, and corporate reports.
  • Shared and earned media: communities, creators, and press.
  • Paid media: search, social, and sponsorships with controls.
  • Media law basics: defamation, privacy, and consent.

Analytics, evaluation, and learning

  • Dashboards: one page per goal with units and time frames.
  • Attribution basics: simple models before complex ones.
  • Experiments: A/B tests, holdouts, and uplift analysis.
  • Reporting: short memos that state a decision, a number, and a risk.

Reputation, risk, and crisis communication

  • Preparedness: risk logs, playbooks, and spokesperson training.
  • Response: confirm facts, show empathy, and act fast.
  • Recovery: audit lessons, fix root causes, and rebuild trust.
  • Governance: approvals, version control, and audit trails.

Internal communication and change

  • Leadership messages: clarity and credibility.
  • Employee channels: intranet, town halls, and toolkits.
  • Change management: explain why, how, and what it means.
  • Measurement: pulse checks and follow-up actions.

Corporate responsibility and sustainability

  • Materiality: focus on topics that matter to stakeholders.
  • ESG reporting: balance transparency with clear context.
  • Avoid greenwashing: evidence before claims; limits stated.
  • Partnerships: align with credible goals and metrics.

Labs and studio work: learn by doing

You will practise skills in concentrated sprints. Each lab ends with five parts: goal, method, results, limits, and next steps. You also add a “how to reproduce” note so a teammate can repeat your work.

Example labs

  • Audience insights lab
    Design a short survey and an interview guide. Summarise results in a two-page brief.
  • Editorial sprint
    Build a four-week content calendar with assets and microcopy ready to publish.
  • Press and public affairs kit
    Draft a media release, Q&A, and a factsheet. Prepare a rapid-response update.
  • Video and audio studio
    Script, shoot, and edit a two-minute explainer with captions and transcripts.
  • Analytics clinic
    Create a dashboard that answers one question for one team. Add an action plan.
  • Crisis simulation
    Run a table-top exercise. Write the first statement, the 24-hour update, and the wrap-up.

Design projects

  • Corporate website rebuild
    Information architecture, accessibility checks, and performance basics.
  • Employer brand campaign
    Research, proposition, creative concept, and measurement plan.
  • Responsible influence
    Partner selection, contracts, brand safety, and compliance.

Responsible practice: protect users and brands

Good communication respects people. You will learn to:

  • Collect less data and set fair retention rules.
  • Avoid dark patterns (manipulative design) in interfaces and copy.
  • Be precise with numbers and claims.
  • Design for access so more people can understand and act.
  • Share credit with colleagues and partners.

These habits reduce risk, build trust, and make your work more useful.

Study plan and weekly rhythm that work

A steady routine helps you learn deeply and deliver on time.

Semester 1
Communication theory, research methods, and writing for media. Deliver a research memo and an editorial plan.

Semester 2
Media ecosystems, analytics, and risk communication. Produce a dashboard and a crisis playbook.

Semester 3
Electives in internal communication, public affairs, brand strategy, or content design. Draft the thesis or capstone; run pilot tests.

Semester 4
Thesis or capstone execution and defence. Provide clean figures, fair comparisons, and a concise “lessons learned.”

Weekly rhythm

  1. Set three measurable goals every Sunday.
  2. Work in focused blocks; log decisions and results.
  3. Seek feedback mid-week; adjust quickly.
  4. Back up notes and assets.
  5. Review on Friday and plan next steps.

Admissions and preparation

Committees look for clear writing, curiosity, and discipline. You do not need to be a coder or a videographer, but you must be ready to learn new tools and to write often.

Who should apply

  • Graduates in communication, media, languages, management, political science, or related fields.
  • Applicants from other areas who can show strong motivation and readiness to fill gaps.

Preparation that helps

  • Basic statistics and spreadsheet skills.
  • Experience writing short briefs and longer reports.
  • Awareness of media platforms and content formats.
  • English writing and presentation skills.

Typical application items

  • Degree certificate and transcripts (with translation if required).
  • CV of one or two pages.
  • Motivation letter linked to corporate communication goals.
  • Language certificate if requested.

Submit early so there is time to correct any missing documents and to plan funding.

Tools and good habits you will use

  • Writing stack: style guides, checklists, and version control.
  • Design tools: layout, video, and simple motion graphics.
  • Project trackers: owners, dates, and dependencies.
  • Dashboards: one page per goal with units and dates.
  • Asset libraries: naming rules and rights management.
  • Run-books: step-by-step instructions for releases and incidents.

Tools are useful only with discipline. You will document changes and decisions so teams can work safely.

Portfolios that earn trust

A compact, honest portfolio beats a long list of claims. Aim for five to seven pieces you can explain in five minutes.

Suggested items

  1. Audience research brief with methods, bias checks, and findings.
  2. Editorial package: three articles, social posts, and a calendar.
  3. Press kit: release, Q&A, and a simple factsheet.
  4. Video or podcast: script, cut, captions, and a short rationale.
  5. Campaign dashboard: one chart per decision and a clear action.
  6. Crisis playbook: scenarios, first statements, and escalation rules.
  7. Thesis proposal: question, method, milestones, and risks.

Each item should include a figure, a number, and a next step.

Careers after LM-59 / LM-92

Your skills travel across many sectors. Titles change, but the core work is to shape messages, build communities, and measure outcomes.

Common roles

  • Corporate communication specialist or manager
  • Media and public relations officer
  • Content strategist or editor
  • Social media and community manager
  • Brand and marketing communication associate
  • Internal communication and employer brand specialist
  • Corporate responsibility and sustainability communicator
  • Public affairs associate
  • Analyst for measurement and insights
  • Agency account or project manager

Sectors that recruit

  • Technology and software
  • Consumer goods and retail
  • Healthcare and life sciences
  • Finance and fintech
  • Energy and utilities
  • Education and EdTech
  • Cultural and creative industries
  • NGOs and public administration
  • Agencies and consultancies

What employers want to see

  • Clear writing and presentation skills.
  • Evidence of planning, delivery, and learning.
  • Respect for ethics, privacy, and accessibility.
  • Comfort with data and simple experiments.
  • Teamwork with product, legal, and HR.

Public Italian universities: fees, DSU grant, and scholarships for international students in Italy

As part of public Italian universities, this degree uses income-based fees and instalments. International learners can apply for support that reduces costs and protects time for study and internships.

DSU grant (Diritto allo Studio Universitario)

  • May include a tuition reduction or waiver, a cash scholarship in instalments, and services that lower everyday study costs.
  • Requires family income documents and identity papers; some may need translation or legalisation (official recognition).
  • Deadlines are strict—start early with a checklist.

Scholarships for international students in Italy

  • Merit awards for strong grades or impactful projects.
  • Mobility support for relocation.
  • Field-specific awards in corporate communication, media, or analytics.
  • Paid roles within departments under clear rules.

With planning, some students align with paths often called tuition-free universities Italy. Even without a full waiver, combining the DSU grant and other scholarships can keep the budget predictable while you focus on coursework and your portfolio.

Ethics and credibility: your professional compass

Communication shapes choices. You will learn to protect users and tell the truth well.

  • Check facts before claims.
  • Disclose partnerships and paid placements.
  • Credit sources and collaborators.
  • Use inclusive language that welcomes more readers.
  • Admit limits and fix errors fast.

These choices build long-term trust with audiences, partners, and employers.

Bringing it all together

Corporate Communication and Media (LM-59 / LM-92) at University of Salerno (Università degli Studi di Salerno) offers a clear route to professional skills that organisations need now. You study in English, practise across channels, and learn to measure what matters. As one of the public Italian universities, the programme provides transparent fees and access to the DSU grant and scholarships for international students in Italy. With a steady plan, you can manage costs, build a strong portfolio, and graduate ready to shape messages that move people and protect brands.

Ready for this programme?
If you qualify and we still have a spot this month, we’ll reserve your place with ApplyAZ. Our team will tailor a set of best-fit majors—including this course—and handle every form and deadline for you. One upload, many applications, guaranteed offers, DSU grant support, and visa coaching: that’s the ApplyAZ promise. Start now and secure your spot before this month’s intake fills up.

They Began right where you are

Now they’re studying in Italy with €0 tuition and €8000 a year
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